Since the implementation of the Google AdWords quality score, pay-per-click advertisers across the world have changed the way they manage their PPC campaigns. On one side, I think advertisers believe in the Quality Score and feel it does truly help the relevancy of PPC advertisements. On the other side, there seems to be a lot of myths, misunderstandings, and straight up … [Read more...] about Dissecting the Google AdWords Quality Score: See How it Actually Affects Your Account
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Google Is Removing Your Content Network Average Positions. What’s Next, Conversion Rates?
As part of the Google AdWords upgrade that brought us the new Content Network and Placement Targeting features, Google has gone and pulled a fast one on us. Within the new tabs, Google is removing your Content Network average position and has temporarily replaced it with "N/A." The funny thing is, if you switch over to the Keywords tab, you can still see an average … [Read more...] about Google Is Removing Your Content Network Average Positions. What’s Next, Conversion Rates?
Tips on Uploading Google Campaigns into Yahoo
A while back I wrote on how to take an export of your Google Adwords campaigns and use the Yahoo Third Party Converter Tool to bulk upload into Yahoo. While the process itself is fairly simple, a lot of people are still running into problems. In order to be successful at bulk uploading your Google Adwords campaigns into Yahoo, first you must have the import feature in Yahoo … [Read more...] about Tips on Uploading Google Campaigns into Yahoo
Discover Google AdWords Insertion Tags and Learn How to Use Them Today
The most beautiful thing about PPC is that everything can be tracked. I mean everything. With convenient reports from the PPC search engines and programs like Google Analytics, advertisers have no excuse to be clueless about their pay-per-click performance. Analytics makes tracking your PPC super easy, but what if you don't use Analytics? How can you track all of your PPC … [Read more...] about Discover Google AdWords Insertion Tags and Learn How to Use Them Today
New Placement Feature in Google Now Live
If you're a fan of creating placement performance campaigns you may want to take advantage of Google's new placement feature that now allows you to add and edit placements at the ad group level for each campaign. Instead of creating two separate campaigns, one for keywords and another for placements, you can now add both to any campaign and edit the placements at the ad group … [Read more...] about New Placement Feature in Google Now Live
Google Now Including “Real Numbers” in the Keyword Tool Results
Apparently with Google, what you ask for is what you get! As a result of advertiser feedback, Google recently added a new feature to their keyword research tool that allows you to view the actual number of search queries per keyword in addition to the green bars for estimated volume. The approximate search volume will show number of search queries for the previous month and … [Read more...] about Google Now Including “Real Numbers” in the Keyword Tool Results
My Best Advice on Improving Your Google & Yahoo Quality Scores
It's been almost two years now that Google & Yahoo have implemented their quality score and quality index algorithms. Hopefully by now, you've implemented some changes in your account that can improve your quality score, which can increase your ad positions while decreasing your maximum bid amount. In this post I'd like to share with you some changes that I have made in my … [Read more...] about My Best Advice on Improving Your Google & Yahoo Quality Scores
The Google Guillotine Has Fallen Again With the Removal of Cross Channel Tracking
This must be "death to good Google ideas" week. Yesterday they announced that Pay-Per-Action will be removed from AdWords in August. Today I received an email from Google telling me that Cross Channel Tracking is being removed, too! Cross Channel Tracking was a relatively simple way for advertisers to track conversions from 3rd party sources within AdWords. With the … [Read more...] about The Google Guillotine Has Fallen Again With the Removal of Cross Channel Tracking
It Is Time to Rethink Your AdWords Strategy. Google Is Saying Goodbye to Pay-Per-Action
If you use the Pay-Per-Action advertising feature in AdWords, it is officially time to rethink your strategy. Today, Google announced that they will be disbanding the Pay-Per-Action beta test at the end of August. In the past year I've really grown to like, and even rely, on this conversion source. When PPA was first announced in early '07, I was skeptical. Since that … [Read more...] about It Is Time to Rethink Your AdWords Strategy. Google Is Saying Goodbye to Pay-Per-Action
Give Us Your Feedback! What is Your Favorite Google AdWords Report?
One of the most important aspects of pay-per-click advertising is the ability to report on every detail of your account's performance. And of the PPC search engines, Google has cornered the market on reporting. Within AdWords, there are 12 basic reporting templates. Beyond that, there are countless options within each template for customizing the data your report will … [Read more...] about Give Us Your Feedback! What is Your Favorite Google AdWords Report?
Lead Quality of Google’s Pay-Per-Action: Good or Bad?
It's been a while since we discussed Google Adwords' pay-per-action (PPA) beta test. There was much debate when PPA was launched last year. Some heralded PPA has the future of paid search, while others snubbed their noses and said it would never work. Since last year I've been experimenting with this new distribution option with varied results. Recently, there have been … [Read more...] about Lead Quality of Google’s Pay-Per-Action: Good or Bad?
Yet Another Reason Why Your Ads Aren’t Showing in Google
Last week I wrote about a common problem that new advertisers have when opening a new Google Adwords account. For this client, the gist of the problem is their ads aren't showing because they've set their keyword bids too high for their daily budget. The error they were getting said that they had already reached or exceeded their campaign daily budget. Google sees this and … [Read more...] about Yet Another Reason Why Your Ads Aren’t Showing in Google
