Establishing a good relationship with your Google and Yahoo representative is essential in the overall success of your PPC campaigns. Why you may ask? I have a cordial relationship with all of my reps at Google AdWords and Yahoo. I know that many advertisers may not even have a Google or Yahoo rep. to even try and gain a good relationship with. According to my Google rep, they … [Read more...] about How I Get Special Treatment from My Google and Yahoo reps. And How you Can Too…
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The Honeymoon Is Over – My Infatuation with Google is Waning
For the longest time, I've admittedly been one of those search marketers that's always praising the almighty Google. Every new product was the best thing ever, and the mantra of "do no evil" rang true. This infatuation even bled into my mindset concerning the other search engines. Because I was courting Google, Yahoo! and MSN became second rate hacks that deserved my scorn. … [Read more...] about The Honeymoon Is Over – My Infatuation with Google is Waning
3 Google Analytics Reports You Aren’t Using To Boost Your PPC Campaigns – But You Should!
Too many times I’ve learned new things about a program when I wasn’t necessarily looking to learn new things. When using Google Analytics it’s really easy to get lost in all the data, but sometimes it’s necessary to take the time and see what information they have to offer about your account. In this blog post I’ll discuss 4 very cool and useful Google Analytics reports that … [Read more...] about 3 Google Analytics Reports You Aren’t Using To Boost Your PPC Campaigns – But You Should!
3 Google Analytics Ecommerce Reports That Will Improve Your PPC Campaigns
If you own an e-commerce site you know how important it is to get accurate reporting in order to manage your marketing programs. That’s why I use Google analytics. Google analytics is a free tool used for reporting on your site as a whole, not just on Google stats. It reports on all traffic sources, revenue sources, top landing pages, etc. But what I’d like to discuss today is … [Read more...] about 3 Google Analytics Ecommerce Reports That Will Improve Your PPC Campaigns
How to Troubleshoot When Tracking 3rd Party PPC through Google Analytics
This entire week is dedicated to helping you maximize your PPC results by utilizing analytics data. Today I thought I'd take another look at one of my favorite subjects – tracking 3rd party PPC traffic with Google Analytics. Previously I've written instructional posts on how to set up the proper URL tagging for Yahoo! and MSN adCenter. Several readers commented with … [Read more...] about How to Troubleshoot When Tracking 3rd Party PPC through Google Analytics
Not Sure Where to Start in Google Analytics? Here Are 5 Stats to Begin Analyzing Your Performance
There is a deep, deep well of information contained within Google Analytics that can help your PPC account. But if you're new to the program, where do you begin? To kick off our series of "Give Us 5 Days, and We'll Teach You How to Maximize Your PPC Results by Using Google Analytics" I thought we'd start with the basics. On your account Dashboard there 5 statics; here is what … [Read more...] about Not Sure Where to Start in Google Analytics? Here Are 5 Stats to Begin Analyzing Your Performance
Give Us 5 Days, and We’ll Teach You How to Maximize Your PPC Results by Using Google Analytics
If I've told you once, I've told you a thousand times – pay-per-click management and a working knowledge of analytics go hand in hand! Over the past year, all of us here at PPC Hero have written a post here and there relating back to web analytics, and that usually means Google Analytics. As we planned our newest series, we felt it was high time we made a definitive statement … [Read more...] about Give Us 5 Days, and We’ll Teach You How to Maximize Your PPC Results by Using Google Analytics
Google Automatic Matching Test Only Generated 1 Click!
Back in March I wrote a post on the new Google Adwords Automatic matching beta, as well as Joe my colleague wrote on the subject just last week. At the time none of my accounts qualified for the beta and I hadn’t quite formed an opinion of the new feature until now. Last week I got an email from my Google rep. letting me know that one of my accounts has qualified for the beta, … [Read more...] about Google Automatic Matching Test Only Generated 1 Click!
What You Need to Know About Google Automatic Matching
Some of you may have noticed an alert within your Google AdWords account that says, "New! Automatic matching has been enabled in your account." What is "automatic matching"? The one-sentence summary from Google states, "Your ads will now show for additional relevant search queries based on the keywords, ad text, and landing pages in your ad groups." I'm certain we'll be writing … [Read more...] about What You Need to Know About Google Automatic Matching
Check This Out! Identify Unique Conversion Actions with Google AdWords
On April 18th, the AdWords blog announced the inclusion of a new feature in the conversion tracking tool-set. This new feature gives advertisers the ability to customize conversion reporting with conversion types, otherwise known as Actions. Instead of tracking conversions as a cumulative total, advertisers can now track various actions independent of each other. You can now … [Read more...] about Check This Out! Identify Unique Conversion Actions with Google AdWords
Has Google’s Display URL Policy Affected You Yet?
Hat-tip to Stuart Brown for the "Google is a Giant Robot" Image Back in February we announced Google's intention to change their Display URL policy. Well, more accurately, their intention to strictly enforce policies they've had for some time! In the weeks that followed, Google made it's own announcement and other sites put in their 2 cents as well. The date that these … [Read more...] about Has Google’s Display URL Policy Affected You Yet?
Google Analytics Benchmarking Beta Results
About two weeks ago I wrote on the new Google Adwords Benchmarking beta for select advertisers. For a quick recap, the new benchmarking beta involves sharing your Google Analytics data with Google so that they can compare your website metrics against other similar websites. The purpose is to compare your stats with other related companies to see how you measure up. Perhaps … [Read more...] about Google Analytics Benchmarking Beta Results
