Today is the official unveiling of our new handbook: Inside Google AdWords Quality Score (click on title to access the handbook). Throughout our drive for Quality Score knowledge we have gathered detailed information, quips from our AdWords representatives and revelations from real world PPC results. We decided to place all of that information into a single, cohesive … [Read more...] about Inside Google AdWords Quality Score: Everything You Ever Wanted to Know and More
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In Google AdWords, Bidding Wars Are a Thing of the Past: Beat Your Competition with These 4 Tactics
All week we have focused on how to improve your Quality Score, how to recognize "myths" and important factoids that lead to a solid understanding of Quality Score. Today's post is the fifth and final post in our 5-day series, and it is the culmination of a week's worth of knowledge! In days gone by, PPC bidding wars were commonplace when trying to achieve top positions in … [Read more...] about In Google AdWords, Bidding Wars Are a Thing of the Past: Beat Your Competition with These 4 Tactics
Keywords Inactive Due to Quality Score in Google AdWords? Here are 3 Actions to Take!
Today's post on Inactive Keywords is the third blog post in our 5-day series focusing on Quality Score. Picture this: You arrive at work before the birds begin to chirp. Before you can be "bothered" by email, you log into AdWords and compulsively check your previous day's stats. Quickly thereafter, a discovery makes your jaw hit the floor. Those wonderful new keywords you … [Read more...] about Keywords Inactive Due to Quality Score in Google AdWords? Here are 3 Actions to Take!
Fact vs. Fiction: Dispelling 4 Myths of the Google Quality Score
Today's topic is the first in a series of 5 blog posts focused on Quality Score. Whenever there is a phenomenon that affects many people, and this phenomenon is shrouded in mystery, there are bound to be rumors, myths and misnomers that are mistaken for facts. Most of the time this misinformation is based loosely on truth, but it gets more distorted with each re-telling. … [Read more...] about Fact vs. Fiction: Dispelling 4 Myths of the Google Quality Score
Expand Your View on Google’s Quality Score and See Your Campaign Grow!
Our last blog series was a great success, so we thought we'd dive right in to our next one! One of the most popular and discussed topics in the PPC industry is the Google AdWords Quality Score. On any given day you can scan the industry forums and blogs (including our own!) and more than likely there will be some sort of chatter about this topic. Every day this week we will … [Read more...] about Expand Your View on Google’s Quality Score and See Your Campaign Grow!
5 Good Reasons to Use Google’s Adwords Editor
Google’s AdWords Editoris a free desktop application that will make your AdWords management a breeze. With Adwords Editor, you can make major and minor changes to your account quick and easy. In this post I will highlight just a few ways this helpful application can you save time and headaches! Make account changes offline: post them when you’re ready I think … [Read more...] about 5 Good Reasons to Use Google’s Adwords Editor
Reviewing Google’s Top Ad Placement One Month Later
p>On August 22, Google updated the ranking formula that determines which ads make it into the top 3 spots. After only 4 days, I ran reports for 3 different ad groups (3 separate client accounts) to determine if this change had affected my average positions or any other important metrics. Within the scope of my initial comparison, all three ad groups had seen an obvious … [Read more...] about Reviewing Google’s Top Ad Placement One Month Later
Why You May Not Be Able to Use Google Adwords Campaign Optimizer
I’m sure by now most of you have noticed the new Google Adwords Campaign Optimizer link when managing your accounts. Well I’m here to tell you what it is, what it does and why you may not be able to use it. What is the Google Adwords Campaign Optimizer? The campaign optimizer tool is a fairly new, free tool within the Adwords interface. You can access this tool … [Read more...] about Why You May Not Be Able to Use Google Adwords Campaign Optimizer
“Targeting Google Only Reminds the Consumer That Google is Number 1”, John Ellis
John W. Ellis is a Senior Online Marketing Manager with ResortQuest, the largest vacation rental management company in North America. We chose to interview Mr. Ellis because of his expertise in pay-per-click management. John has extensive experience in pay-per-click management, web analytics, online marketing, affiliate marketing, email marketing and more. I find his … [Read more...] about “Targeting Google Only Reminds the Consumer That Google is Number 1”, John Ellis
Google Top Ad Placement, What You Need to Know
Two weeks ago, Google announced that they were set to change the ranking formula for top ad placement. Initially, I had mixed opinions on the subject and was unsure if the motives behind the change were for quality or for Google's financial gain. Bloggers across the board wrote on the subject and had theory after theory of what was Google's "true" intent. Instead of posting … [Read more...] about Google Top Ad Placement, What You Need to Know
Get Your PPC Questions Answered By a Googler, In Person!
At the end of August, our company's dedicated Google AdWords representatives will be paying us a visit. We will have several hours of uninterrupted face-time with these fine folks to learn as much as we can about AdWords. Naturally, we have a lengthy laundry list of questions just waiting for this opportunity. But before we finalize this list, we wanted to give all of our … [Read more...] about Get Your PPC Questions Answered By a Googler, In Person!
Let Google Write Your Ad Texts! Now in Beta.
Google AdWords has a new feature in the tools section for ad text ideas, under 'Ad Text Ideas (beta)'. This is currently in beta so not everyone may have this feature yet. The idea is for you to describe your product or service in as much detail as possible, and AdWords will give you suggestions for your ad text. People who are new to Google Adwords may find this useful when … [Read more...] about Let Google Write Your Ad Texts! Now in Beta.
