Brand recognition and better sales rates are directly dependant on organic and paid search results. Organic search results could be greatly improved with on-page and off-page SEO, specifically by gaining organic backlinks. Meanwhile, paid search results depend on the PPC ranking on Google, Bing, or other search engines. Even though there is no direct interconnection between … [Read more...] about Are PPC Ads Counting Google Organic Backlinks?
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Responsive Search Ads: What is the new default in Google ads?
Text ads are an essential part of Google search campaigns. Over the past years, Google has offered a number of different text ads formats for brands to choose from. However, with this breakthrough algorithm feature, Google is planning to make a single and default text ad format called Responsive Search Ads for relevant search results. In the coming future, Responsive Search Ads … [Read more...] about Responsive Search Ads: What is the new default in Google ads?
Google Ads Resources for the Novice or Expert B2B Advertisers
B2B advertising hosts a number of challenges for marketers. Platforms are not created with B2B advertising in mind, because the sales process is too long and attribution is murky. Additionally, markets are more niche and multiple people are involved in each decision. However, since 93% of the B2B sales process begins via search, marketers who ignore the digital component of … [Read more...] about Google Ads Resources for the Novice or Expert B2B Advertisers
Which Google Display Ad Size Do You Need and Why It Matters
Using Google Ads remains a proven method to drive traffic to your website. A successful Google Ad will entice a potential customer to hit your landing page, where you then have the opportunity to carry them further along the buyer’s journey. After all, if someone is searching for something relevant to your business and they see your ad, then they’re already … [Read more...] about Which Google Display Ad Size Do You Need and Why It Matters
Five Major Updates in Google Ads You Must Know as a Digital Marketer
Remember when you had to pay monthly or annually for ads on TV and radio? Completely clueless about whom you are reaching out to and what would be their potential response. Well, that’s similar to hitting an arrow in the dark. Fortunately, we no longer live in this era and have evolved to many transparent and advanced solutions. As a result, marketers today have clarity … [Read more...] about Five Major Updates in Google Ads You Must Know as a Digital Marketer
5 Tips To Running A Successful Google Ads Campaign This Black Friday
Autumn is well and truly here! The days are getting shorter, the wind is colder and Black Friday will soon be upon us. Over the years, Black Friday has become an increasingly important event for retailers and marketers alike. For PPC marketers, this means higher budgets, higher targets, and higher returns. But with this increase in performance comes competition - So how do you … [Read more...] about 5 Tips To Running A Successful Google Ads Campaign This Black Friday
8 Types of Google Ads Extensions For Higher CTR
Google Ads extensions help advertisers show more useful information in their paid ads and increase SERP real estate, leading to an increase in CTR. Think about phone numbers, addresses, additional links to pages, and much more. Using appropriate ad extensions will boost the CTR which leads to a higher Quality Score. This means your CPC will go down, and your ads can get more … [Read more...] about 8 Types of Google Ads Extensions For Higher CTR
Why and How You Should Use Google Ads for Your SEO Campaign
Running an SEO campaign is a significant investment of time and resources. There are a lot of on-site factors that you have to get right. It’s a lot of work, and you can never be 100% sure if it was worth the investment until your content is ranking on the front page of the search results. This guide will discuss how you can utilize Google Ads to test a page before you … [Read more...] about Why and How You Should Use Google Ads for Your SEO Campaign
How To Merge Your Adobe & Google Data For Making Audience Bid Adjustments
It is inevitable that one of your clients will use Adobe as their source of truth, which can throw a wrench into ways you can test across your account. Let this be a source of how I have found a workaround to marry the data for tests. In my case, I have been working with a client who doesn’t rely on Google pixels to track their transitions or revenue, thus making any … [Read more...] about How To Merge Your Adobe & Google Data For Making Audience Bid Adjustments
Core Web Vitals & Preparing for Google’s Page Experience Update
As a marketing professional, I’ve heard the term “Core Web Vitals” multiple times a day. But according to a recent marketing census, over 80% of respondents didn’t know what Core Web Vitals were or how it affected their business. If you’re reading this and that applies to you, stick around to find out more about what Core Web Vitals are, why they’re important for your … [Read more...] about Core Web Vitals & Preparing for Google’s Page Experience Update
Master Your Bid Strategies In Google Search Ads 360
Many advertisers are moving to Google Search Ads 360 (SA 360) to more effectively automate and manage their paid advertising. SA 360 has a slew of features that either aren’t available in standard Google Ads accounts or are more sophisticated. One of the features that make SA 360 so powerful is its bid strategies. Similar to Google Ads, SA 360 bid strategies automate bids … [Read more...] about Master Your Bid Strategies In Google Search Ads 360
Google Display Network Best Practices In A First-Party Cookie World
With first-party data becoming more relevant and third-party cookies becoming a thing of the past, this leaves marketers questioning, how can I best prepare? With these changes, remarketing will likely be limited. We’ll instead focus more on targeting users with certain interests or browsing habits. This results in limited capabilities when it comes to reaching certain markets. … [Read more...] about Google Display Network Best Practices In A First-Party Cookie World
