Since its launch in 2020, TikTok has catapulted in popularity, boasting over 1 billion monthly users. (With some estimates at around 1.5 billion in 2024). That inevitably makes TikTok ads an attractive proposition to brands. As one of the fastest-growing social media platforms, TikTok has revolutionized how brands connect with their audiences. It distinguishes itself from … [Read more...] about 7 Emerging Trends in TikTok Ads
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How to Run Effective Meta Ads for Software as a Service (Saas)
Software as a Service (SaaS) companies know the importance of running ads to get trial signups, demos, and paid subscriptions. Despite this, most of them reserve their ad budgets for LinkedIn and Google. Meta is usually an afterthought when, in fact, it should be one of the primary repositories of budget. Some top SaaS companies, like Hubspot, Stripe, and Adobe, take Meta … [Read more...] about How to Run Effective Meta Ads for Software as a Service (Saas)
From Keywords to Conversations: Unveiling the Shift in Advertising
Marketing professionals, especially those specialising in PPC, are navigating an evolving landscape. As we move through 2024, several challenges shape our strategies and tactics: declining search keyword performance, rising media costs, and fewer branded searches, to name a few. Historically, we've managed paid campaigns in ways that matched the capabilities of the … [Read more...] about From Keywords to Conversations: Unveiling the Shift in Advertising
Avoid Campaign Drift to Keep Your Clients Happy
Everyone knows if you don’t give regular care and attention to something it can start to deteriorate. This could apply to your house, garden or even your health and fitness. This concept - called 'campaign drift' - can equally apply to your Google Ads or other digital advertising activity. If you allow campaigns to become static, your regular routines to falter or become stale, … [Read more...] about Avoid Campaign Drift to Keep Your Clients Happy
What is ‘End Customer Company Name’ and Why Does it Matter?
In the ever-evolving landscape of digital marketing, efficiency and precision are paramount. Google Ads, a cornerstone of many businesses' advertising strategies, continues to innovate to provide best-in-class standards of support for its users. The latest enhancement to their support system is the addition of the "End Customer Company Name" field when contacting support via … [Read more...] about What is ‘End Customer Company Name’ and Why Does it Matter?
PPC Trends to Watch in (the second half of) 2024
For all the fears of industry collapse, PPC remains in rude health. Arguably it has never been healthier, with a projected $190 billion set to be spent on search advertising in 2024. After years of same-old, same-old the sector the introduction of AI and other recent technological advancements means it's more important than ever to keep an eye trained on market movements. … [Read more...] about PPC Trends to Watch in (the second half of) 2024
Apply for a free Hero Conf ticket!
Do you want a FREE one-day ticket to Hero Conf in November? We're seriously excited to be returning to San Diego on November 19 & 20, which is why we're giving away hundreds of free single day passes. If you are lucky enough to win a free Hero Conf ticket, you'll also be able to attend all the talks of that day's brightonSEO - happening at the same time … [Read more...] about Apply for a free Hero Conf ticket!
PMax is not just for sales it can be for leads too: How to succeed with Performance Max for Lead Generation
Following her talk at this year’s Brighton SEO, Freelance Consultant Cathryn Stormont. shares her top 5 tips on how to make a success of Performance Max for lead generation. There are many success stories telling how Performance Max campaigns have helped ecommerce businesses drive sales, especially from Google shopping. For lead generation it can be a completely different … [Read more...] about PMax is not just for sales it can be for leads too: How to succeed with Performance Max for Lead Generation
The death of third-party cookies: How to future-proof your strategy for a cookieless world
The landscape of digital advertising is about to undergo a massive shift. Google's Privacy Sandbox initiative is phasing out third-party cookies. Currently, about 1% of Chrome users (around 30 million people) are already testing the new tracking protection feature, which limits access to third-party cookies by default. Google expects to fully phase out third-party cookies by … [Read more...] about The death of third-party cookies: How to future-proof your strategy for a cookieless world
PayPal Advertising is Coming: New Payment Platform Appointments Point Towards Consumer Commerce Pivot
Last month it was Netflix ads, now PayPal advertising looks like becoming the next big thing. The online payments system is the 143rd largest Fortune 500 corporation by revenue and has a (self-)reported 200 million users. Those factors alone have made it well placed to join the ranks of the big advertising platforms belonging to the likes of Facebook and Google. Two new … [Read more...] about PayPal Advertising is Coming: New Payment Platform Appointments Point Towards Consumer Commerce Pivot
The Ultimate Guide to Cookies & Marketing Consent Management Platforms
Data privacy regulations are becoming increasingly stringent. Consent Management Platforms (CMPs) are playing an ever more pivotal role in facilitating compliance and fostering trust between businesses and their users. These platforms provide mechanisms for obtaining, managing, and documenting user consent for data processing activities, particularly in the context of cookies … [Read more...] about The Ultimate Guide to Cookies & Marketing Consent Management Platforms
How to Get the Most From Your ROAS Campaigns
In the world of Google Ads, two popular bidding strategies are “Maximize Conversions” and “Target CPA.” These strategies have evolved over time and are known for their effectiveness. Historically, tCPA (Target Cost Per Acquisition) has been the go-to strategy. Though ROAS campaigns (Return on Ad Spend) are more complex to calculate, they nevertheless offer great … [Read more...] about How to Get the Most From Your ROAS Campaigns
