Lead generation is often overlooked in the competitive, margin-driven world of e-commerce. Immediate transactions are the norm, and tactics typically focus on increasing sales at lower CPAs as quickly as possible. However, allocating some of your budget to building a list of high-purchase-intent prospects can become your competitive advantage. This approach can help reduce CPAs … [Read more...] about Lead Generation for E-Commerce: A Hidden Goldmine of Opportunity
Search Results for: google
SGE and PPC – What Might The Future Look Like?
Over the past month the digital marketing industry has been alight with discussion of how SGE may impact Google search results. While SGE is still very much in testing, the nature of the interface and its physical appearance have caused advertisers to think about the impact it could have on potential revenues, and what the future might look like for them in the event of a … [Read more...] about SGE and PPC – What Might The Future Look Like?
How to Boost Conversions with WhatsApp for Business
While WhatsApp for Business has enjoyed rapid adoption in many parts of the world, the UK has been relatively slow to embrace the technology. Recognising the power of this communication tool for personal use in the UK, Anicca Digital conducted a trial of WhatsApp for business to recruit students, with the aim of increasing conversion rates from an enquiry form to an … [Read more...] about How to Boost Conversions with WhatsApp for Business
How to Make the Most of Your Influencer Ads
Do you trust what you see online nowadays? People don’t trust the media like they used to because of the rise in online scams and fake news. With the rise in misinformation caused by AI, many people are unsure if the content they consume online is trustworthy. Soon, with the rise of online video generators like Sora, it’s going to be even harder for people to completely … [Read more...] about How to Make the Most of Your Influencer Ads
YouTube Content Targeting: Myths, Misunderstandings, and Misuse
Late in 2022 Google announced the phasing out of YouTube content targeting options—keywords, topics, and placements. Search Engine Land suggested it would be the 'end to the hyper-targeting that made YouTube so appealing for ad dollars.' There was a lot more coverage like that. Reading those reports at the time, you'd have been forgiven for believing you could no … [Read more...] about YouTube Content Targeting: Myths, Misunderstandings, and Misuse
Who Needs YouTube? – Netflix Ads: The Video Ads Game Changer
In video advertising space, only one platform has emerged as a formidable contender: Netflix ads. The media brand's emergence into the space marks a significant departure from the longstanding synonymity of YouTube with online video content and advertising. With its vast subscriber base and innovative content delivery methods, Netflix offer advertisers a refined approach to … [Read more...] about Who Needs YouTube? – Netflix Ads: The Video Ads Game Changer
Ultimate Guide to Product Data Feed Management
From the early days of simple online catalogs to today's dynamic, data-driven shopping experiences, the e-commerce landscape has seen a monumental shift, driven by advances in technology and changes in consumer behavior. This transformation has not only expanded the reach of retailers but also heightened the competition and complexity of selling online. Overview of the … [Read more...] about Ultimate Guide to Product Data Feed Management
Running Performance Max Against Brand is a Waste
If you’re like the majority of Google Ads advertisers, you’re running Performance Max campaigns. You’re also likely wasting a ton of money on it. Google makes it challenging to exclude branded keywords from Performance Max, while claiming the brand terms that do show up in these campaigns are incremental. At our PPC agency, Taikun, where we manage tens of millions in Google … [Read more...] about Running Performance Max Against Brand is a Waste
Advertisers: How Netflix is Coming for You
If you haven't yet looked at Netflix as an outlet for your advertising budgets, you soon will. Even if you haven't, that the video-on-demand streaming platform is venturing ever deeper into ads as a revenue source won't be news. If you have an individual or household subscription, you may well have been alerted to a change in your service, with Netflix switching you from … [Read more...] about Advertisers: How Netflix is Coming for You
10 Ways to Achieve True Cross-Channel Synergy
PPC and SEO are each important elements of any digital marketing campaign. Very often, rather than working cross-channel, we see them operating in silos, causing inefficiencies and resulting in missed opportunities. Cross-channel synergy is often talked about, seldom achieved, but genuinely possible. When PPC & SEO teams collaborate it enables your business to work … [Read more...] about 10 Ways to Achieve True Cross-Channel Synergy
5 Campaign Red Flags And Why They Matter
As PPC experts, we rarely have the luxury of harnessing 100% of our efforts and energy into a single account. When we do, it’s usually substantial, with multiple markets, products, and budgets to consider. With a plethora of metrics to learn and utilize, optimizing our campaigns can feel overwhelming. Over the years, I’ve narrowed the optimization tasks down to focus on … [Read more...] about 5 Campaign Red Flags And Why They Matter
How to Capture Your YouTube Ads Audience in 5 Seconds
You could have the best product in the world, but if your ideal customers don’t know it exists, you’re just spinning your wheels. YouTube ads are a great way to get your video content in front of your audience – but it’s not enough to simply make a video. Low video engagement is the scourge of many business owners, but it doesn’t have to be. You can increase brand awareness, … [Read more...] about How to Capture Your YouTube Ads Audience in 5 Seconds
