Retargeting capitalizes on the principle that not every visitor who encounters your brand or product will convert on their first visit. By re-engaging users who have previously interacted with your site or ads, retargeting helps bridge the gap between initial interest and final conversion. This retargeting strategy is not just about keeping your brand top-of-mind but about … [Read more...] about 6 Retargeting Strategies to Boost Your Campaigns
Search Results for: google
Leveraging Customer Match for Enhanced Paid Search Campaigns: A Guide for Experienced Advertisers
As the digital advertising landscape shifts towards a cookieless future, harnessing the power of first-party data becomes increasingly crucial. Google's Customer Match provides a robust solution for paid search advertisers to scale reach and engagement with both new and existing customers. Here’s how you can optimize your campaigns using Customer Match to stay ahead in this … [Read more...] about Leveraging Customer Match for Enhanced Paid Search Campaigns: A Guide for Experienced Advertisers
8 Essential Practices for Writing Impactful PPC Headlines
PPC headlines have a huge influence on the results of your performance campaign. However, users spend less than 0.7 seconds focused on each online ad, so you need to craft engaging websites that catch their attention in a minuscule amount of time. Every online user is constantly bombarded with stimuli when surfing the web. Catching someone’s attention with plain text … [Read more...] about 8 Essential Practices for Writing Impactful PPC Headlines
Learn PPC with Expert Training Courses and Essential Guides
Here at PPC Hero we're dedicated to helping you to learn more about the modus and mechanisms of the industry within which you work, in order to allow you do your job a bit better. Or become better equipped to do the job that you want. Whether you're just getting started in the trade or have a few years under your belt there'll should be something here to help. Because … [Read more...] about Learn PPC with Expert Training Courses and Essential Guides
How to enhance your paid search with audience targeting
To most marketers, paid search is all about capturing interest at the bottom of the marketing funnel. Given most verticals have several to hundreds of valuable keywords that convert at a profitable rate, this is a fair assessment. Many marketers don’t consider that they can use paid search a bit further up in the funnel by going after broader keywords with lower intent. … [Read more...] about How to enhance your paid search with audience targeting
Digital Marketing Attribution Demystified: Can It Be Simple?
Digital marketing attribution models help businesses determine which particular interaction with a customer has led to a desired result. That could be a web page visit, sign-up, purchase, or other. Accurate attribution measurement is essential for marketing efficiency and the company's financial health. Proper lead attribution helps with budgeting and eliminates money … [Read more...] about Digital Marketing Attribution Demystified: Can It Be Simple?
Why YouTube Advertising is Essential to Your Marketing Mix
Whether it’s your favorite TV ad from when you were younger or a song that transports you back to something you saw in the ad breaks, there’s no denying the lasting impact that video advertising has had over the last 80 years. But why YouTube advertising? Is video advertising a must-have for advertisers in 2024? How can we, as PPC heroes, make sure we’re getting it right … [Read more...] about Why YouTube Advertising is Essential to Your Marketing Mix
7 Emerging Trends in TikTok Ads
Since its launch in 2020, TikTok has catapulted in popularity, boasting over 1 billion monthly users. (With some estimates at around 1.5 billion in 2024). That inevitably makes TikTok ads an attractive proposition to brands. As one of the fastest-growing social media platforms, TikTok has revolutionized how brands connect with their audiences. It distinguishes itself from … [Read more...] about 7 Emerging Trends in TikTok Ads
How to Run Effective Meta Ads for Software as a Service (Saas)
Software as a Service (SaaS) companies know the importance of running ads to get trial signups, demos, and paid subscriptions. Despite this, most of them reserve their ad budgets for LinkedIn and Google. Meta is usually an afterthought when, in fact, it should be one of the primary repositories of budget. Some top SaaS companies, like Hubspot, Stripe, and Adobe, take Meta … [Read more...] about How to Run Effective Meta Ads for Software as a Service (Saas)
From Keywords to Conversations: Unveiling the Shift in Advertising
Marketing professionals, especially those specialising in PPC, are navigating an evolving landscape. As we move through 2024, several challenges shape our strategies and tactics: declining search keyword performance, rising media costs, and fewer branded searches, to name a few. Historically, we've managed paid campaigns in ways that matched the capabilities of the … [Read more...] about From Keywords to Conversations: Unveiling the Shift in Advertising
Avoid Campaign Drift to Keep Your Clients Happy
Everyone knows if you don’t give regular care and attention to something it can start to deteriorate. This could apply to your house, garden or even your health and fitness. This concept - called 'campaign drift' - can equally apply to your Google Ads or other digital advertising activity. If you allow campaigns to become static, your regular routines to falter or become stale, … [Read more...] about Avoid Campaign Drift to Keep Your Clients Happy
What is ‘End Customer Company Name’ and Why Does it Matter?
In the ever-evolving landscape of digital marketing, efficiency and precision are paramount. Google Ads, a cornerstone of many businesses' advertising strategies, continues to innovate to provide best-in-class standards of support for its users. The latest enhancement to their support system is the addition of the "End Customer Company Name" field when contacting support via … [Read more...] about What is ‘End Customer Company Name’ and Why Does it Matter?
