Do you want to introduce your client to YouTube ads but thought it was too high risk? Have you thought about diversifying your marketing channels and want to know how to launch on YouTube with minimal risk? You're not alone. More and more advertisers have either spotted the potential of YouTube or want to add to their existing profitable channels. Unfortunately a … [Read more...] about YouTube Placement Targeting: Low Risk, High Reward YouTube Ads
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Commercial Underpinning—The Secret Weapon to Ad Performance
Many things have changed in paid media. With the introduction and wild success of automated bidding in Google Ads, dynamic creative formats taking over, and new aggregated campaign formats like Performance Max, it can often feel like by standing you’re struggling to keep up. Even falling behind at times. On the specialist side, there’s never a shortage of additional new … [Read more...] about Commercial Underpinning—The Secret Weapon to Ad Performance
What’s the difference between Performance Max and Performance Max for Retail?
Google has recently changed the name of standard Performance Max to Performance Max for online sales or lead generation and Performance Max Retail to Performance Max for online sales with a product feed. A rose by any other name might still smell as sweet. But even as they’ve stayed the same species how do these two roses within Google Ads’ garden differ? Performance … [Read more...] about What’s the difference between Performance Max and Performance Max for Retail?
Power up your Demand Gen campaigns with new AI features
Demand Gen campaigns were brought out last year by Google. Their purpose was to allow advertisers to “to help put your potential customers into a purchase mindset,” while they’re engaging with more visual and immersive digital platforms, including YouTube, Discover and Gmail. Unlike the majority of Google’s ad inventory which are based on locating, identifying and … [Read more...] about Power up your Demand Gen campaigns with new AI features
Share Of Voice: Why Is It Important?
PPC is an industry awash with metrics, many of which are less important than others. One which you cannot afford to ignore is Share of Voice. Beyond "visibility of your campaigns compared to your competitors" what actually is Share of Voice? And why is it important? By the end of this post, you'll be in possession of a comprehensive conceptual understanding, plus you'll be … [Read more...] about Share Of Voice: Why Is It Important?
How To Implement Geotargeting in Your PPC Campaigns
Geotargeting has been around for well over a decade, but its recent developments have made it a game-changer in helping marketers reach the right audience and boost online traffic. Companies all over the world use geotargeting for their pay-per-click (PPC) marketing campaigns to strengthen their strategy and drive new leads. Large corporations like Target and Walmart … [Read more...] about How To Implement Geotargeting in Your PPC Campaigns
Competitor Monitoring: 7 ways to keep watch on the competition
George Prodanov is the Head of Paid Media at Love Energy Savings - the UK's leading utilities marketplace. Competitor monitoring is a key ingredient of marketing. An understanding of how your rivals go about customer acquisition and retention can inform your own marketing strategy, as well as help you navigate the business landscape more effectively. Digital marketing … [Read more...] about Competitor Monitoring: 7 ways to keep watch on the competition
Hero Conf is back – join us in San Diego this November
As you may have heard, both Hero Conf and PPC Hero have been acquired by Rough Agenda - the company behind the world’s largest SEO event brightonSEO. We’re excited to take over an event with such a stellar reputation, and that I’ve admired since attending the first London Hero Conf many year ago. And we’re not hanging around. We’re hosting a two-day edition of Hero Conf on … [Read more...] about Hero Conf is back – join us in San Diego this November
Dynamic UTM parameters for LinkedIn ads are here!
Praise be. For LinkedIn have just announced the arrival of Dynamic UTM parameters. This is big news because manually configuring the campaign UTM tracking for each URL you use within a campaign can be is a cumbersome, convoluted, time-consuming process. It's also one which can occasionally (or, let's be honest, more than occasionally) lead to errors. Dynamic UTMs … [Read more...] about Dynamic UTM parameters for LinkedIn ads are here!
Navigating the Paradigm Shift from Keywords to Conversations in Paid Media
Traditional approaches to paid media, centered around extensive keyword lists and granular optimizations, are undergoing a significant transformation. The rise of AI-driven technologies and changing consumer behaviors are driving a paradigm shift from keywords to conversations. In a recent discussion I had with Kyle Johnson several key insights emerged regarding this shift … [Read more...] about Navigating the Paradigm Shift from Keywords to Conversations in Paid Media
Mastering Lead Generation in Paid Search Advertising
Are you ready to take your paid search game to the next level? As an experienced paid search marketer, you understand the importance of lead generation. You will know it can drive tangible results for businesses. But how do you optimize your paid media efforts to maximize lead generation? In this blog post, we'll dive into practical insights and expert tips. Mastering lead … [Read more...] about Mastering Lead Generation in Paid Search Advertising
The Pros and Cons of Combining Content Marketing With PPC and How to Pull It Off
It's no secret that content marketing and PPC are two of the most important and popular types of digital marketing strategies. But what happens when you combine the two? Is it a match made in heaven, or does it end in disaster? In this post, we'll take a look at the pros and cons of combining content marketing with PPC, and we'll also offer some tips on how to make it … [Read more...] about The Pros and Cons of Combining Content Marketing With PPC and How to Pull It Off
