The SERP (Search Engine Results Page) is complex. Website links are surrounded by images, videos, shopping results, knowledge panels, “people also ask” results, local listings, and probably a dozen more experimental features Google and Microsoft are testing this week. The good news is that marketers can optimize every SERP asset via either paid or organic search. The catch? … [Read more...] about Three Tips to Combine Paid and Organic Search Marketing Strategy
Search Results for: google
How to Craft the Perfect PPC Marketing Plan
To succeed in PPC marketing, you need a well-crafted plan. Without a plan, you'll likely waste time and money on campaigns that don't reach their full potential or that let you achieve goals that are not relevant to your business. In this blog post, we'll explore the steps of creating a successful PPC marketing plan. We'll start with defining and understanding your business's … [Read more...] about How to Craft the Perfect PPC Marketing Plan
PPC Ad Copy 101: How to Write Compelling Ad Copy That Converts
Writing compelling ad copy can be challenging. People spend an average of 3.4 seconds viewing the first five search results, so if you want to convert prospective customers with your pay-per-click ads, you’ll have to write exceptionally well to stand out. Fortunately, there are a few steps you can follow to write, and optimize engaging PPC ad copies that will attract your … [Read more...] about PPC Ad Copy 101: How to Write Compelling Ad Copy That Converts
How to Create a Successful Go-to-Market Strategy
Image source Startups have a high rate of failure in the USA at 90%. The most important part of a startup's growth is not the product or the technology. It is the market. There is no way to have a successful startup without a proper go-to-market strategy. The process of creating a go-to-market strategy is not something you should leave to chance. While the process may … [Read more...] about How to Create a Successful Go-to-Market Strategy
Increase Your Click-Through Rates, Steal Impressions from Competitors, and Boost Conversions
Every online business that wants to generate leads, boost conversion, and increase sales must care about improving its click-through rates. Without knowing your click-through rates, it will be hard to measure the effectiveness of your business marketing campaigns. According to recent statistics, there are over five billion internet users around the world, the vast … [Read more...] about Increase Your Click-Through Rates, Steal Impressions from Competitors, and Boost Conversions
How To Reduce Your Average CPA
What is a CPA and Why is it Important? Pay-per-click advertising; a field riddled with pesky acronyms. So riddled, in fact, that the name itself is an acronym - PPC! Navigating such a nightmarish landscape of capitalized letters can take a while to get used to, particularly to people starting out in paid media or a layperson getting to grips with their agency’s reporting. … [Read more...] about How To Reduce Your Average CPA
PPC Rising Stars of 2021
In efforts to continue amplifying folks in the PPC community, we are here with our 2021 Rising Star list. When crafting this list we asked some of our Top 25 Influential PPC Experts for their advice and dived into what each star has contributed to the industry in terms of content creation, social media engagement, participation in virtual/in-person events, and webinars. … [Read more...] about PPC Rising Stars of 2021
The Most Expensive Keywords For 2022
A new visual analysis breaks down the most expensive keyword categories to start the year Google generated $147 billion from search, display, and video advertising revenue in 2021. This is a massive increase of over $68 billion from just five years ago and shows no sign of slowing down. As more companies boost their digital marketing budgets, the cost-per-clicks (CPCs) of … [Read more...] about The Most Expensive Keywords For 2022
6 Tips to Get TikTok Advertising to the Next Level
TikTok a few years ago was what the virtual reality metaverse is now; something that businesses were aware of but unsure how, or even if, they should incorporate it into their marketing strategy. According to TikTok, in 2021, the app enjoyed one billion active users every month. As part of that same year, a Forbes report claimed that TikTok had more downloads than any other app … [Read more...] about 6 Tips to Get TikTok Advertising to the Next Level
How to Track Sales Coming from TikTok
TikTok became a primary platform for users to learn about new products, services, and businesses; therefore, being one of the top platforms for advertisers. A new marketing channel is always a challenge when figuring out the best way to track its effectiveness (aka actual sales and marketing ROI). In this article, we will look at tracking methods for TikTok and … [Read more...] about How to Track Sales Coming from TikTok
Social Media Marketing in 2022: Five Trends to Double-Tap on
Social media is always evolving. Long gone are the days when the platforms were just for socializing and posting status updates. In our digital-first world, social media has become a non-negotiable part of every savvy brand’s digital marketing strategy. The ever-changing users’ behavior and never-ending innovative feature updates from social media platforms keep marketers on … [Read more...] about Social Media Marketing in 2022: Five Trends to Double-Tap on
Tips for an Effective Competitor Landing Page Analysis
Competition is a necessary evil in the business world. If you're not constantly watching what your competitors are doing, you can quickly find yourself out of luck. This is why competitor analysis is such a critical part of an effective PPC campaign. By understanding your competition's strategy, you can better optimize your own campaign and avoid costly mistakes. This blog post … [Read more...] about Tips for an Effective Competitor Landing Page Analysis
