Market analysis plays an integral role in a brand's marketing strategy. It requires businesses to comprehensively study their customers' evident and hidden needs and identify gaps in the market. Analyzing your direct and indirect competition is also an essential part of this equation as it can help you figure out how to place your product for maximum profitability. … [Read more...] about 6 Ways To Conduct an In-Depth Competitive Audit in 2022
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Content Marketing and PPC Advertising: Better Together
While some businesses invest solely in one type of advertising and marketing, like social media, others thrive by seamlessly combining multiple strategies, like content marketing and pay-per-click (PPC) advertising. Both of these methods can give a boost to your business through improved SEO, more customers, and a more robust online presence. How can your business harness the … [Read more...] about Content Marketing and PPC Advertising: Better Together
Changes to BMM keywords – What we have seen so far and tips for 2022
An introduction to BMM keyword changes For those that aren’t aware, in February 2021, Google Ads began the phase-out of broad match modifier (BMM) keywords – pushing the removal of these from accounts and expanding the targeting capabilities of phrase match to facilitate the losses. Moving forward to July 2021, the change had completely been rolled out, and BMM keywords … [Read more...] about Changes to BMM keywords – What we have seen so far and tips for 2022
How Automation Hurts Rank, And How to Fix It
Imagine you are offered an opportunity to have control of all the creative, copy, and budget in your Google Ads account (or your paid media platform of choice) put in the hands of an anonymous six-year-old user. Each day, you are allowed to tell them whether they should or should not spend money, how valuable a conversion is, and nothing else. This is billed as a massive gain … [Read more...] about How Automation Hurts Rank, And How to Fix It
Ad Fraud is Still a Massive Concern Amongst Advertisers in 2022
Check out PPC Hero’s Ultimate Guide to How to Detect Click Fraud Advertisers spend $455 billion in online advertising per year and $42 billion of it lost due to ad fraud in 2019, according to Juniper Research. In addition, the Wall Street Journal reported that 28% of all web traffic likely comes from “non-human” bots. Why hasn’t ad fraud been stopped yet? In … [Read more...] about Ad Fraud is Still a Massive Concern Amongst Advertisers in 2022
Tips for Optimizing a Localized PPC Account
Before jumping into the components of a local PPC account and why it matters, we should first define what constitutes a local PPC account. The basic definition is that it targets customers within a specific region. The strategy for localized PPC specifically involves using local keywords and geotargeting. One would quickly assume that only brick and mortar businesses like … [Read more...] about Tips for Optimizing a Localized PPC Account
14 Strategies to Promote Your Business Through PPC
Are you getting low-quality traffic through your PPC campaigns? Are fraud clicks draining your revenue from the PPC? Is your return on investment on PPC not as expected? Even though PPC advertising is an integral part of an effective marketing strategy, poor tactics can burn your ad budget and, thus, negatively affect your PPC results. PPC has been … [Read more...] about 14 Strategies to Promote Your Business Through PPC
Three Key Facebook Metrics to Understand Ad Performance
My fellow digital marketers - before we talk about Facebook performance metrics, please complete this short survey. Question: Why do you create new Facebook ads?A. Out of pure habit.B. Our creative team never has enough work to do.C. Because ABT - “Always Be Testing” - amiright?D. It’s in the contract! We promised our client X new ad creatives per month!E. We let our … [Read more...] about Three Key Facebook Metrics to Understand Ad Performance
Secure Your pass to Hero Conf with an Exclusive Discount for Readers!
What started as a simple desire to help our community, has now morphed into an industry-recognized training and networking event. In 2008, our team started the PPC Hero Blog, now Hero Blog, with the sole intention of becoming a trusted source of valuable and actionable content. Now, after over a decade, that intention grew exponentially to become Hero Conf, an annual … [Read more...] about Secure Your pass to Hero Conf with an Exclusive Discount for Readers!
Amazon Sponsored Products: Advanced Practices for 2022
Source: Wicked Monday on Unsplash Without a doubt, listing your products on Amazon is one of the best ways to sell online and build a thriving eCommerce business, or simply build up the Ecommerce side of your brand. To get the best possible results, you not only need an amazing product selection, but you also need to manage and optimize your pages. But you … [Read more...] about Amazon Sponsored Products: Advanced Practices for 2022
Secrets to Choosing Effective Images for PPC Ads on Social Media
As a PPC professional, you know how challenging it can be to get your ads noticed. It's especially true when advertising on social media. Users scroll and scan, not read their feeds; so, a well-written ad copy is not enough for them to notice and get interested in your offer. Since they are 65% more likely to remember visual information, it's time to pay more attention to … [Read more...] about Secrets to Choosing Effective Images for PPC Ads on Social Media
Retail Media Is Paid Search, Right?
TLDR: Yes and no. It’s complicated. Retail media as we know it is a vital component of digital commerce, and definitely has its roots in paid search. However, they are two distinct facets of marketing, each with its own pros and cons, best practices, and impacts on user experience. What is Retail Media and How Does it Compare to Paid Search? Retail media is when … [Read more...] about Retail Media Is Paid Search, Right?
