A content gap analysis can help you identify the kind of content you need to produce or update that potential customers would find useful. The review is most often done as part of an SEO audit, but you can do a content gap analysis for email marketing and social media. This succinct four-step guide will provide you with a framework for conducting a content gap analysis. Read … [Read more...] about How to Perform Content Gap Analysis for Your Brand
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Apple Search Ads Benchmarks 2021: 6 Insights for App Growth
The App Store is one of the largest app marketplaces in the world, with more than 2 million apps available. While the number continues to grow, making an app or mobile game visible, remains to be one of the biggest challenges mobile publishers face. Apple Search Ads is a paid user acquisition channel that meets the needs of both users and advertisers. The former ones … [Read more...] about Apple Search Ads Benchmarks 2021: 6 Insights for App Growth
What strategic moves are agency leaders making in 2021/22?
Have you ever wondered what other agencies are prioritizing over the next half year and where they want to improve the most? You don’t often get a scoop of your competitors’ strategic priorities, but today you do! As a technology services provider for digital marketing agencies, we do market research in regular intervals to make sure our training and hiring are aligned … [Read more...] about What strategic moves are agency leaders making in 2021/22?
From Beginner to Beginner: How to Best Manage your Marketing Budget
As someone who is soon going to be handed an account to lead for the first time in their digital marketing career, one of the things that must feel the most universally daunting is handling the budget that comes with it. Of course, it’s important to be able to maximize the marketing potential for any account but, how can one use the data provided overtime to figure out where to … [Read more...] about From Beginner to Beginner: How to Best Manage your Marketing Budget
How to Decide Where to Invest in Paid ECommerce Ads: 4 Questions to Ask
Source: Unsplash Having money invested in the right activities is one of the biggest concerns eCommerce business owners have. The problem is that there are so many potential investment points available. How do you choose the right one? To help you find an answer, this post will look at five questions most eCommerce shops should answer to understand past purchasing … [Read more...] about How to Decide Where to Invest in Paid ECommerce Ads: 4 Questions to Ask
For The Love Of Sitelinks
In PPC, we can do some pretty amazing things to help ensure a brand’s message is being heard by its audiences. Extensions are in fact, one of the tools Google equips digital marketers with to do so. We have image extensions that display product visuals and also price extensions that are used a bunch when sharing price points with relevant users, but another heavyweight … [Read more...] about For The Love Of Sitelinks
8 Key PPC Marketing Metrics to track in 2021
One of the primary benefits of PPC campaigns is the massive amount of data they provide. This is your key to a better understanding of your campaign, target audience, customer satisfaction, success and failures, and more to hone your next approach! With so much information at your disposal, and many different PPC trends to consider, which PPC metrics are the best to use, and … [Read more...] about 8 Key PPC Marketing Metrics to track in 2021
Do you want to become a PPC Hero?
There's something exceptional about the beginning of a new journey. The thought alone of “Starting a New Chapter” fills us up with enthusiasm, warm feelings of hope, ideas, and goals. But, undeniably, the sweetest part of all this is the “Completion Vision”, where we see ourselves at the end, as transformed individuals, as more experienced professionals, as successful … [Read more...] about Do you want to become a PPC Hero?
12 Important PPC Trends To Watch In 2021
Technology is getting advanced day by day, hence making it necessary for brands to function according to the new trends. By understanding these new PPC trends, brands and marketers can stay ahead of the competition and provide better ROI. Otherwise, businesses will fall behind those who invested the time and resources to keep up with the latest trends. Brands and marketers … [Read more...] about 12 Important PPC Trends To Watch In 2021
2021 Amazon Advertising Trends
Amazon as an eCommerce platform has a very powerful internal advertising system. You can argue that it’s way more potent than any other digital advertising system since customers on Amazon are there with an intention to purchase something. Advertising systems such as social media ads and Google ads are not necessarily guaranteed to be displayed to people that are looking to … [Read more...] about 2021 Amazon Advertising Trends
Facebook Ad Sets Optimization: 5 Crucial Tips For Maximum ROI
Even though all the teens seem to be living their best lives on TikTok, Facebook is still very far from dead and over. The platform reaches 59% of the world’s population, and is the third most-visited website in the world. As such, it can certainly be leveraged for brand growth in a number of ways: paid advertising being one of the most lucrative ones. Let’s … [Read more...] about Facebook Ad Sets Optimization: 5 Crucial Tips For Maximum ROI
How to Enhance Your PPC System with Artificial Intelligence
It’s impossible to talk about modern marketing without mentioning such strong trends as the use of artificial intelligence. AI is changing paid advertising while also introducing new opportunities for marketers. Experts predict that AI and machine learning will generate up to $2.6 trillion in value by solving problems associated with sales and marketing over the next three … [Read more...] about How to Enhance Your PPC System with Artificial Intelligence
