Before jumping into the components of a local PPC account and why it matters, we should first define what constitutes a local PPC account. The basic definition is that it targets customers within a specific region. The strategy for localized PPC specifically involves using local keywords and geotargeting. One would quickly assume that only brick and mortar businesses like … [Read more...] about Tips for Optimizing a Localized PPC Account
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14 Strategies to Promote Your Business Through PPC
Are you getting low-quality traffic through your PPC campaigns? Are fraud clicks draining your revenue from the PPC? Is your return on investment on PPC not as expected? Even though PPC advertising is an integral part of an effective marketing strategy, poor tactics can burn your ad budget and, thus, negatively affect your PPC results. PPC has been … [Read more...] about 14 Strategies to Promote Your Business Through PPC
Three Key Facebook Metrics to Understand Ad Performance
My fellow digital marketers - before we talk about Facebook performance metrics, please complete this short survey. Question: Why do you create new Facebook ads?A. Out of pure habit.B. Our creative team never has enough work to do.C. Because ABT - “Always Be Testing” - amiright?D. It’s in the contract! We promised our client X new ad creatives per month!E. We let our … [Read more...] about Three Key Facebook Metrics to Understand Ad Performance
Secure Your pass to Hero Conf with an Exclusive Discount for Readers!
What started as a simple desire to help our community, has now morphed into an industry-recognized training and networking event. In 2008, our team started the PPC Hero Blog, now Hero Blog, with the sole intention of becoming a trusted source of valuable and actionable content. Now, after over a decade, that intention grew exponentially to become Hero Conf, an annual … [Read more...] about Secure Your pass to Hero Conf with an Exclusive Discount for Readers!
Amazon Sponsored Products: Advanced Practices for 2022
Source: Wicked Monday on Unsplash Without a doubt, listing your products on Amazon is one of the best ways to sell online and build a thriving eCommerce business, or simply build up the Ecommerce side of your brand. To get the best possible results, you not only need an amazing product selection, but you also need to manage and optimize your pages. But you … [Read more...] about Amazon Sponsored Products: Advanced Practices for 2022
Secrets to Choosing Effective Images for PPC Ads on Social Media
As a PPC professional, you know how challenging it can be to get your ads noticed. It's especially true when advertising on social media. Users scroll and scan, not read their feeds; so, a well-written ad copy is not enough for them to notice and get interested in your offer. Since they are 65% more likely to remember visual information, it's time to pay more attention to … [Read more...] about Secrets to Choosing Effective Images for PPC Ads on Social Media
Retail Media Is Paid Search, Right?
TLDR: Yes and no. It’s complicated. Retail media as we know it is a vital component of digital commerce, and definitely has its roots in paid search. However, they are two distinct facets of marketing, each with its own pros and cons, best practices, and impacts on user experience. What is Retail Media and How Does it Compare to Paid Search? Retail media is when … [Read more...] about Retail Media Is Paid Search, Right?
The Golden Ticket Giveaway is here to find its way to our next PPC hero!
It could be you! Hero Conf Austin 2022 will be a unique learning experience you can’t miss. 40 sessions jam-packed with in-depth training and solutions on the most pressing developments in the industry: Paid Social, Biddable, Multi-Channel Strategy, CRO, Video Advertising, Emerging Trends, and much more! The marketing expert who wins the Hero Conf Austin 2022 Golden … [Read more...] about The Golden Ticket Giveaway is here to find its way to our next PPC hero!
Web Accessibility and Compliance: Essential for Users, Good for SEO
The real-world impact of inaccessible channels and content is devastating for millions of people. Lack of equal access to information fosters extreme isolation. It silences far too many people, and yet the majority of site developers, content creators, and SEOs fail to do the basics to make their websites accessible. In the early ‘90s, brands were FORCED to install … [Read more...] about Web Accessibility and Compliance: Essential for Users, Good for SEO
Six Best Practices in Programmatic Advertising to Increase Brand Reputation
Traditional, conventional display marketing is out; programmatic advertising is in. Certainly, the evidence from digital ad spend points that way, and it makes sense. It’s an even more effective tool that lets you accomplish your advertising goals without breaking the bank. Programmatic advertising, after all, works by putting hyper-specific data about your target … [Read more...] about Six Best Practices in Programmatic Advertising to Increase Brand Reputation
How To Increase Conversion Rates By Maximizing Search Intent
A high conversion rate is crucial to the success of your business. If you’re focused on content marketing, you need to get user intent right. When your content aligns with user intent, you’ll get more clicks from Google, people will stay longer on your page, and fewer people will bounce. Moreover, in time you can make content rank with less effort. … [Read more...] about How To Increase Conversion Rates By Maximizing Search Intent
10 Key Trainings You’ll Only Find at Hero Conf Austin 2022
One thing is certain about digital marketing: it is ever-changing and it's constantly putting us on new quests to find effective and innovative solutions. This is exactly why we are so passionate about this industry! Eight years of practice have helped us perfect the ideal conference formula to find the balance between learning and unwinding. From January 31st to … [Read more...] about 10 Key Trainings You’ll Only Find at Hero Conf Austin 2022
