It’s impossible to talk about modern marketing without mentioning such strong trends as the use of artificial intelligence. AI is changing paid advertising while also introducing new opportunities for marketers. Experts predict that AI and machine learning will generate up to $2.6 trillion in value by solving problems associated with sales and marketing over the next three … [Read more...] about How to Enhance Your PPC System with Artificial Intelligence
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5 Ways Cross-selling Adds Value for You & Your Clients
Let’s be honest. PPC management at its most basic level isn’t rocket science. You give the platform a budget and they will spend it. Clients could do the work. But there’s a simple reason why clients choose to pay a PPC professional to do it for them...your brain. Inside your head is a network of knowledge and experience that can’t be replicated. You don’t just manage … [Read more...] about 5 Ways Cross-selling Adds Value for You & Your Clients
CPA (Cost Per Attention)
Hey! Excuse me. May I have a moment of your time? This piece talks briefly about attention, not necessarily how to get it but once you have it, the importance of using and caring for it in the most considered way. The concept is not a new idea but an initial intention that has seemed to have gotten lost in the accelerated growth of the advertisement industry in recent years. … [Read more...] about CPA (Cost Per Attention)
4 Versatile Conversion Rate Optimization Strategies to Supercharge Your Marketing Strategy
Conversion Rate Optimization, also known as CRO, is a crucial practice you should keep in mind when creating promotional content nowadays - whether you're building a landing page, making an explainer video, blog post tutorial, or anything else in between! Now, a conversion occurs every time your website or online content accomplishes the goal it’s made for, whether it’s … [Read more...] about 4 Versatile Conversion Rate Optimization Strategies to Supercharge Your Marketing Strategy
Top 5 Tips for a Search Audience Strategy in 2021
One of the most common mistakes seen across search accounts whilst conducting audits is that a large portion of accounts have a low number of audiences applied to their campaigns, often only applying high-performance audiences. Frequently the logic behind this is that search is intent-driven rather than audience-driven, so audiences aren’t given the attention they require. … [Read more...] about Top 5 Tips for a Search Audience Strategy in 2021
Five Tips to Increase your Conversion Rate using Facebook
Facebook is the largest and most influential social media platform, boasting more than 2.85 billion users globally. A whopping 7M+ million active advertisers leverage Facebook ads to drive conversions. Considering the platform's massive reach, you can't miss advertising on Facebook. The average conversion rate of Facebook ads is 9.21%, which makes it one of the … [Read more...] about Five Tips to Increase your Conversion Rate using Facebook
How To Increase E-Commerce Conversions On A Shoestring Budget
When having an online business presence, the constant challenge to convert webpage visits into sales is real. A conversion rate resembles sales per visit and accurately represents how strong your e-commerce marketing strategy is to seal the deal. With precious time and money being used on various online tools and techniques to draw an audience to a website, it is no surprise … [Read more...] about How To Increase E-Commerce Conversions On A Shoestring Budget
Facebook Dynamic Ads: Your Complete Guide
Facebook is an important sales and marketing channel for marketers. Facebook enables companies to reach potential paying customers and generate better results. But finding that extra edge that keeps your company ahead of the rest of the field isn’t always easy. That’s where Facebook Dynamic Ads comes in. Facebook Dynamic Ads allows companies to deliver more relevant, … [Read more...] about Facebook Dynamic Ads: Your Complete Guide
How To Combine The Best Amazon PPC & SEO Strategies
Almost half of the users are not willing to go beyond page two of Amazon’s search results. Besides, some of them often end up buying the top item cataloged on the site’s results page. SEO and PPC are the two reinforced blocks each website marketing mode should have as its foundation. If you are dreaming to enhance sales and magnify your eCommerce, combining SEO and PPC is one … [Read more...] about How To Combine The Best Amazon PPC & SEO Strategies
Testing the Power of the YouTube Lead Form Extension
There are one billion hours of video content watched on YouTube every single day and with it being the second largest search engine behind Google there are a lot of eyes on the platform that can become leads for your clients. It remains a strong platform and the lead form extensions make it all the more accessible. I recently had the opportunity to run a lead form test on the … [Read more...] about Testing the Power of the YouTube Lead Form Extension
Don’t Be Blinded By The Ad Strength: An Experiment On The Impact Of Ad Strength
Now that Responsive Search Ads (RSAs) have become the default ad type, ad strength is becoming more important. Therefore, we set up an experiment to understand the influence of this metric on performance. Surprisingly, the results revealed that ad strength is actually less important than you might think. No correlation between quality score and ad strength At first, … [Read more...] about Don’t Be Blinded By The Ad Strength: An Experiment On The Impact Of Ad Strength
Keywords & YouTube – All You Need to Know
If you want people to find your video content, you need the right keywords. It sounds so simple, doesn’t it? Well, the key is knowing which keywords are the right ones for you, where to find them, and how to implement them on your video to boost your SEO ranking. Just as you put a lot of hard work collaborating with a video production team to create the best … [Read more...] about Keywords & YouTube – All You Need to Know
