On April 26, 2021, the iOS 14 update launched and introduced a push notification that prompts users to either allow or deny apps to track their activity. According to a report by Flurry, during the first two weeks after the launch, 96% of US users chose to opt-out from tracking when prompted. Globally, the number is 88%. PPC advertisers are heavily reliant on tracking and … [Read more...] about Five Tips on How to Retarget iOS Users Who Opted-Out From Tracking
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The Digital Marketing Certifications Most Worth Your Time
When I first started my digital marketing career, I remember thinking, “I bet there are a handful of online courses and certifications I could do to get a head start!” One Google search and 5 minutes later, I was completely overwhelmed by the amount of options. There are numerous certifications readily available to you online - but where to begin? In this article, you will find … [Read more...] about The Digital Marketing Certifications Most Worth Your Time
Creative Strategy, Ad Sequencing, and the move to Consolidation within YouTube Advertising
YouTube is the premier online destination for video consumption, but also an important piece of any advertiser’s strategy. The year-on-year growth rate of YouTube users between 2016 and 2021 was drastic. 2016 experienced a 13% growth rate, while in 2021, it amounted to 4.9%. This year, there are approximately 1.86 billion YouTube users worldwide, up from 1.47 billion in 2017. … [Read more...] about Creative Strategy, Ad Sequencing, and the move to Consolidation within YouTube Advertising
Five Best PPC Advertising Strategies in 2021
Source Being one of the fastest ways for drawing new visitors to a website, PPC marketing is also one of the most powerful tools for attracting a target audience and business development. Although it goes hand in hand with SEO marketing, the main difference is that it is not organic but paid. Therefore, it brings results almost instantly. PPC marketing is an integral part … [Read more...] about Five Best PPC Advertising Strategies in 2021
The Top 25 Most Influential PPC Experts in 2021
If there’s anything COVID-19 has taught us is the importance of community. As an organization, one of our many goals is to uplift the PPC industry and be a platform to highlight the growing talent in this community. Keeping that in mind, we are excited to present you all with the highly anticipated Top 25 list with the most influential PPC experts of 2021. With everlasting … [Read more...] about The Top 25 Most Influential PPC Experts in 2021
How is Artificial Intelligence Transforming the Social Media Marketing Field?
Artificial Intelligence in social media is more prevalent in our daily lives than many people realize. Don’t believe us? Take a look at the book recommendations on your Kindle app, the voice assistants on your smartphone, or the person you chatted with for a complaint on an e-commerce site. AI was behind them all. It’s no secret that social media platforms use Ai … [Read more...] about How is Artificial Intelligence Transforming the Social Media Marketing Field?
Amazon PPC VS AdWords: What To Choose
Source: Unsplash Online advertising is a major part of digital marketing. Whether you work as a freelance marketer or you own a business you want to promote online, learning the basics of online advertising is definitely necessary. Among the most popular PPC ad tools are Google AdWords and Amazon PPC. While Google AdWords has established itself a long time ago, Amazon PPC … [Read more...] about Amazon PPC VS AdWords: What To Choose
Looking to Learn More About the PPC Industry? Look no further, Hero Conf. is here!
Hero Conf is right around the corner, will we see you there? PPC experts from around the world will gather next year for our annual conferences in both Austin and London. If it’s your first time hearing about us, Hero Conf is dedicated to gathering digital marketers looking to learn more about pressing developments in the world of paid media, analytics, paid social, … [Read more...] about Looking to Learn More About the PPC Industry? Look no further, Hero Conf. is here!
Top Coding Skills You Should Develop as a PPC Specialist in 2021 and Beyond
PPC ads are extremely important for any online and offline business. For this reason, PPC specialists need to work on creating campaigns that do not only stand out from the crowd but also convert. By learning how to code, you can optimize your campaigns and landing pages to do just that. So here, we’ll talk about how knowing different programming languages can make you … [Read more...] about Top Coding Skills You Should Develop as a PPC Specialist in 2021 and Beyond
Past, Present, and Future: Social recommendations for the Festive Season
Two elements, supply, and demand determine CPM and CPA on Facebook. Brainlabs Global VP of Social, Ofir Halfon, has completed an extensive analysis of the UK and US market for multiple verticals and compiled recommendations to help you prepare for the holiday season. If you’d like to see even more ideas and industry news, we recommend checking out the Clicks & Mortar - … [Read more...] about Past, Present, and Future: Social recommendations for the Festive Season
7 PPC Trends To Follow In 2022
The Pay-Per-Click (PPC) realm is one that can significantly boost your business results, especially if you stay in touch with the latest PPC trends and improvements. Any business that wishes to build a successful online platform needs to invest time and energy into keeping on top of PPC trends, from corporate advertisers to individual start-ups. Here we have listed Seven PPC … [Read more...] about 7 PPC Trends To Follow In 2022
Don’t Need to Panic Over Sunsetting ETAs
By now we have all heard the news that Google (and now Microsoft) will be doing away with Expanded Text Ads come next year. This is a very big (and somewhat scary) shift in the paid media advertising industry, but there is no need to fret or dread some huge overhaul that will need to be done before then. Below, I will outline why Expanded Text Ads (ETAs) are leaving, the … [Read more...] about Don’t Need to Panic Over Sunsetting ETAs
