Ever since Google first rolled out its Optimization Score tool in 2018, we have seen more and more emphasis placed on maintaining a high Optimization Score within accounts, and we expect this trend to continue in the future. Some of these insights are almost always helpful – even the best-managed accounts will have errors occur occasionally. Checking the … [Read more...] about Five Optimization Score Recommendations to Look For
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Creating Impactful Marketing With SA360 & DV360
In the world of digital marketing, you may have heard about SA360/DV360 and have at least a basic understanding of the tools. Though, one of the biggest questions advertisers or clients have when onboarding a new tool is how it will impact their business and is it worth the investment? As a reminder, SA360 & DV360 are part of the Google Marketing Platform stack … [Read more...] about Creating Impactful Marketing With SA360 & DV360
Real-Time Bidding and How it is Transforming Digital Marketing
Real-time bidding (RTB) has been gaining traction as programmatic advertising gains momentum. In fact, most ad tech platforms today have enabled RTB. It is, therefore, important that digital marketers understand what it is and how they can use it to improve their marketing endeavors. To understand RTB, let’s start with exploring the first-generation exchange model. In this … [Read more...] about Real-Time Bidding and How it is Transforming Digital Marketing
The Dawn of A New Era: A Cookie-less World
Online privacy is no joke, and people are increasingly aware of this. The implementation of strict consumer-protection privacy laws and tracking disabling features send a clear message: we’re headed towards a cookieless online world. Undoubtedly, this has huge implications for advertisers. Marketing leaders are on high alert as they work to develop a future-proof strategy … [Read more...] about The Dawn of A New Era: A Cookie-less World
How to Get the Most Out of Facebook Video Ads Strategy
Creating advertising campaigns for Facebook can be pretty overwhelming. You see, this platform is increasingly crowded with businesses promoting their products or services, so you need to employ valuable content that engages your audience and makes your brand stand out from your competitors. When it comes to developing winning content, there's no better option than … [Read more...] about How to Get the Most Out of Facebook Video Ads Strategy
LinkedIn Dynamic Ads for B2B
Have you ever scrolled through a social media platform and noticed a lot of the ads are very similar and look repetitive? If so, you’re not the only one. Chances are, your target audience feels the same way. There are tons of B2B marketers leveraging LinkedIn advertising to spread brand awareness and drive lead generation. With competition at an all-time high, it is most likely … [Read more...] about LinkedIn Dynamic Ads for B2B
Architectural Audits and What’s Costing Your Site Conversions
As the world continues to embrace digital transformation, for most brands, online platforms are their main port of call for interacting with customers and making sales, especially for those smaller brands that do not have a large physical presence. Throughout the pandemic, as brick and mortar stores have been forced to temporarily close their doors, online sales have … [Read more...] about Architectural Audits and What’s Costing Your Site Conversions
Here’s why you and your team should meet us at Hero Conf.
Here’s the thing, nothing replaces the value of face-to-face interaction. That’s why we’re back with a bang in 2022 with Hero Conf Austin and London! We invite you to join us for our inclusive conference, where you’ll leave feeling inspired, invigorated, and ready to return to the office with an abundance of ideas and tactics to implement into your work. We want to empower … [Read more...] about Here’s why you and your team should meet us at Hero Conf.
How to Perform Content Gap Analysis for Your Brand
A content gap analysis can help you identify the kind of content you need to produce or update that potential customers would find useful. The review is most often done as part of an SEO audit, but you can do a content gap analysis for email marketing and social media. This succinct four-step guide will provide you with a framework for conducting a content gap analysis. Read … [Read more...] about How to Perform Content Gap Analysis for Your Brand
Apple Search Ads Benchmarks 2021: 6 Insights for App Growth
The App Store is one of the largest app marketplaces in the world, with more than 2 million apps available. While the number continues to grow, making an app or mobile game visible, remains to be one of the biggest challenges mobile publishers face. Apple Search Ads is a paid user acquisition channel that meets the needs of both users and advertisers. The former ones … [Read more...] about Apple Search Ads Benchmarks 2021: 6 Insights for App Growth
What strategic moves are agency leaders making in 2021/22?
Have you ever wondered what other agencies are prioritizing over the next half year and where they want to improve the most? You don’t often get a scoop of your competitors’ strategic priorities, but today you do! As a technology services provider for digital marketing agencies, we do market research in regular intervals to make sure our training and hiring are aligned … [Read more...] about What strategic moves are agency leaders making in 2021/22?
From Beginner to Beginner: How to Best Manage your Marketing Budget
As someone who is soon going to be handed an account to lead for the first time in their digital marketing career, one of the things that must feel the most universally daunting is handling the budget that comes with it. Of course, it’s important to be able to maximize the marketing potential for any account but, how can one use the data provided overtime to figure out where to … [Read more...] about From Beginner to Beginner: How to Best Manage your Marketing Budget
