Facebook is the largest and most influential social media platform, boasting more than 2.85 billion users globally. A whopping 7M+ million active advertisers leverage Facebook ads to drive conversions. Considering the platform's massive reach, you can't miss advertising on Facebook. The average conversion rate of Facebook ads is 9.21%, which makes it one of the … [Read more...] about Five Tips to Increase your Conversion Rate using Facebook
Search Results for: google
How To Increase E-Commerce Conversions On A Shoestring Budget
When having an online business presence, the constant challenge to convert webpage visits into sales is real. A conversion rate resembles sales per visit and accurately represents how strong your e-commerce marketing strategy is to seal the deal. With precious time and money being used on various online tools and techniques to draw an audience to a website, it is no surprise … [Read more...] about How To Increase E-Commerce Conversions On A Shoestring Budget
Facebook Dynamic Ads: Your Complete Guide
Facebook is an important sales and marketing channel for marketers. Facebook enables companies to reach potential paying customers and generate better results. But finding that extra edge that keeps your company ahead of the rest of the field isn’t always easy. That’s where Facebook Dynamic Ads comes in. Facebook Dynamic Ads allows companies to deliver more relevant, … [Read more...] about Facebook Dynamic Ads: Your Complete Guide
How To Combine The Best Amazon PPC & SEO Strategies
Almost half of the users are not willing to go beyond page two of Amazon’s search results. Besides, some of them often end up buying the top item cataloged on the site’s results page. SEO and PPC are the two reinforced blocks each website marketing mode should have as its foundation. If you are dreaming to enhance sales and magnify your eCommerce, combining SEO and PPC is one … [Read more...] about How To Combine The Best Amazon PPC & SEO Strategies
Testing the Power of the YouTube Lead Form Extension
There are one billion hours of video content watched on YouTube every single day and with it being the second largest search engine behind Google there are a lot of eyes on the platform that can become leads for your clients. It remains a strong platform and the lead form extensions make it all the more accessible. I recently had the opportunity to run a lead form test on the … [Read more...] about Testing the Power of the YouTube Lead Form Extension
Don’t Be Blinded By The Ad Strength: An Experiment On The Impact Of Ad Strength
Now that Responsive Search Ads (RSAs) have become the default ad type, ad strength is becoming more important. Therefore, we set up an experiment to understand the influence of this metric on performance. Surprisingly, the results revealed that ad strength is actually less important than you might think. No correlation between quality score and ad strength At first, … [Read more...] about Don’t Be Blinded By The Ad Strength: An Experiment On The Impact Of Ad Strength
Keywords & YouTube – All You Need to Know
If you want people to find your video content, you need the right keywords. It sounds so simple, doesn’t it? Well, the key is knowing which keywords are the right ones for you, where to find them, and how to implement them on your video to boost your SEO ranking. Just as you put a lot of hard work collaborating with a video production team to create the best … [Read more...] about Keywords & YouTube – All You Need to Know
Three Social Media Platforms To Invest In (Other Than Facebook)
For the last few years, we have seen a huge uptake in the growth of advertisers using social media platforms as key pillars in their advertising strategies, with Facebook being the dominant platform in the field. We want to broaden our approach and reach new untapped audiences in fun and innovative ways by expanding into new platforms that we believe should be included in your … [Read more...] about Three Social Media Platforms To Invest In (Other Than Facebook)
The New AI Tools On the Scene in Digital Marketing
Artificial intelligence, or AI, is revolutionizing the digital marketing world from advertising, to content creation, to SEO, and more. It has been named the biggest marketing activity, projected to make the largest impact on business. Gone are the days when an actual human would have to sit down and handle the hundreds of minor tasks that need attention when running a … [Read more...] about The New AI Tools On the Scene in Digital Marketing
4 Factors that Influence Ecommerce Paid Search Conversion Performance
In e-commerce paid search, we know that two important aspects of online marketing are to build well-structured campaigns with relevant keywords and good ad copy. The account needs to have the right bid strategies and negative keywords to improve relevance. Even if all these things are done correctly, there are many other factors that can have a negative impact on … [Read more...] about 4 Factors that Influence Ecommerce Paid Search Conversion Performance
A Letter to New Digital Marketers
Entering into an industry you don’t have too much experience in can seem intimidating and almost impossible to someone starting out. At least that’s what was running through my mind before getting my first digital marketing position. Before starting as a Paid Media Specialist at Brainlabs in the latter half of 2020, I was working in the hospitality industry and hopping … [Read more...] about A Letter to New Digital Marketers
The New Wave of Digital Marketing in the Post-Pandemic World
No one could’ve predicted how the pandemic would turn things upside down and lead to a change in customer behavior. This shift is hardly surprising — people have started spending more time on the internet than ever before. Shopping, gaming, and other forms of entertainment have become consumers’ go-to activities and businesses have had to adapt to the new normal. What … [Read more...] about The New Wave of Digital Marketing in the Post-Pandemic World
