Data has long been the backbone of the digital marketing world. If you aren’t measuring performance in some way or the other, you are throwing your client’s money in a deep dark hole and not proving your worth. So, we need to really be paying attention to what regulations like GDPR and CCPA and platform updates like ITP mean for our clients and how they are going to … [Read more...] about Cookieless Marketing: How Account Directors Can Be Part of the Solution
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How To Use Facebook Messenger Ads To Grow Your Network
In the age of social media, internet users are shifting their attention to messengers. Other means of communication, like emails and phone conversations, have become less popular. This provides a new horizon for sponsored ads targeting customers directly. In response to the popularity of messaging apps like Facebook Messenger, businesses now contact users directly through … [Read more...] about How To Use Facebook Messenger Ads To Grow Your Network
4 Best YouTube Retargeting Strategies that Work in 2021
One of the best networks to reach a large number of people is YouTube. As it is the 2nd largest social network with over 2 billion users who watch 1 billion hours of video every day. 90% of people discover new products and brands on YouTube (ThinkwithGoogle, 2019). Many businesses understand the importance of using YouTube in their marketing. This is why 62% of them post … [Read more...] about 4 Best YouTube Retargeting Strategies that Work in 2021
20+ Sessions To Boost Your PPC Insights
It’s been an exciting journey for us to prepare this 2 half-day Virtual Summit for you, the brilliant digital doers of today. Our goal was to create a knowledge-packed virtual experience that could provide you with the necessary tools to enhance your 2021 strategy. We have created a program that gathers 20+ world-class industry experts who will share with you the latest … [Read more...] about 20+ Sessions To Boost Your PPC Insights
PPC Task Checklist For Account Success
Whether you’re a PPC master or a relative newbie, the benefits of a checklist cannot be overstated. Entire books have been devoted to the power of the checklist, and while checklist adoption may have more impact for professions like surgeons and pilots where there are actual lives on the line, digital marketers can also benefit greatly from their adoption. This remains true … [Read more...] about PPC Task Checklist For Account Success
7 Tips For Writing An Irresistible Native Ad Headline
Writing native ad headlines can sometimes be more difficult than you initially expect because they require more precision than the regular PPC ads you might already be familiar with. Luckily, there are some things you need to remember that will help you make your native ad headlines stand out. Hence, here are the seven tips for writing an irresistible native ad headline. #1 … [Read more...] about 7 Tips For Writing An Irresistible Native Ad Headline
6 PPC Automation Tools and Scripts to Start 2021 Right
You might have heard phrases like: “The future of PPC advertising is in automation”“Automation is changing the future”“PPC automation isn’t the future – it’s the present!” The truth is… they’re all true. PPC automation tools are improving campaigns now and will only get better and more efficient in the future. These tools allow marketers to complete manual tasks and save … [Read more...] about 6 PPC Automation Tools and Scripts to Start 2021 Right
Is There a New Way to Fill the B2B Funnel?
Driving B2B leads might not always be the science we want it to be, it can often be an art. We are required to get creative when a client needs an 80% increase in revenue YoY with only a 5% increase in budget. When we learned of this we realized that something special had to be done. We put our heads together to strategize a plan that could blow past these targets. Pulling our … [Read more...] about Is There a New Way to Fill the B2B Funnel?
What Advertisers Need to Know About Apple’s & Facebook’s Changes
Anyone who's advertising on Facebook Ads has been seeing plenty of updates about the feud that's going on between Apple and Facebook over the past few months. In this post, we will try to walk you through what they are quarreling about, why you should care, and what can you do to keep your campaigns performing well. What's been happening This recent conflict stems a long … [Read more...] about What Advertisers Need to Know About Apple’s & Facebook’s Changes
Does ABM work? Case Study Details and Insights
“A primary challenge of ABM and B2B marketing is often not the number of leads, but more so the quality of these prospects.” These wise words written by my fellow Brainlabber are why so many B2B marketers are understandably hesitant to go all-in on ABM. Not having a backend sales integration is also often a major reason why wading into the deep waters of ABM can be scary. We … [Read more...] about Does ABM work? Case Study Details and Insights
16 Commonly Asked PPC Questions (And Answers)
Ask a PPC account manager what’s the best way to do something and I bet 95% of the time the answer is, “it depends on your account/the situation”. The reason for that is that, well… it does. With this in mind, below are some of the most common questions we hear from new account managers, people attending digital marketing conferences and from right here on PPC Hero. What … [Read more...] about 16 Commonly Asked PPC Questions (And Answers)
January 2021 Updates to Paid Media Platforms
In this monthly post, we bring you the latest from all of the major platforms. Google Ads What: Preparing for Apple's iOS 14 policy updates Details: As summarized by Google, “Apple’s upcoming App Tracking Transparency (ATT) policy will require developers to ask for permission when they use certain information from other companies’ apps and websites for … [Read more...] about January 2021 Updates to Paid Media Platforms
