Do you have an ideal paid media budget, but are struggling to understand how much you need to invest across different campaigns to get the results you want? Or maybe you have a budget range and need to understand what results to expect at each end. There’s an underutilized tool for that - and it’s built right into Excel (or Google Sheets, if that’s what you … [Read more...] about Excel Solver: Optimize Your Budgets Across Campaigns [Webinar]
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2 Tips For Identifying Mobile UX Gaps
Ensuring you are optimizing your website for mobile users is not a new concept. So why am I going to talk about the importance of having a mobile-friendly website now? Because it is still important and, as a full-time conversion optimization strategist, I still run into websites that don’t provide an optimal experience for their mobile users. This not … [Read more...] about 2 Tips For Identifying Mobile UX Gaps
How to Validate Marketing Tags and Pixels
Introduction Proper web tracking and measurement are vital to advertising. Accurate data helps optimize and report on campaign performance. The technical details can become overwhelming and seem like too much to handle. You may be tempted to sit back and hope that tracking comes through correctly rather than proactively checking it. In this article, we will cover how to … [Read more...] about How to Validate Marketing Tags and Pixels
How A Conversion Action Sets Funnel Drove A 160% Increase in Revenue
Conversion Action Sets are one of the greatest in the evolution of Google products, and I’m surprised at the seeming lack of adoption across the industry. For this lover of B2B Marketing, my client’s funnels have never looked better and it’s because I can tightly control what lead types I want to generate from campaigns and I can control the cost through automated … [Read more...] about How A Conversion Action Sets Funnel Drove A 160% Increase in Revenue
3 Areas Of Digital Advertising That Are STILL Problematic
My passion for digital advertising comes from one particular item: data. The amount of information that we have the opportunity to look through and analyze is astonishing. From basic metrics like impressions and clicks to more intriguing insights such as website navigation paths or adds to cart, everything seems to be in place for complex questions and problems to be tackled … [Read more...] about 3 Areas Of Digital Advertising That Are STILL Problematic
Data Studio Tips Part 2: Intermediate
Welcome to Part 2 of our favorite Data Studio tips! If you missed part 1, check it out here - Data Studio Tips Part 1: Beginner. Custom Metrics & Dimensions It’s likely that at some point in your report creation, you’ll need a calculated metric or dimension that isn’t already included in your data set. Common ones are cost per lead (CPL) and click-through-rate (CTR), … [Read more...] about Data Studio Tips Part 2: Intermediate
Reach Out to the Right Decision-Makers on LinkedIn Ads
LinkedIn Ads is among the best marketing platforms for advertising to B2B audiences. This is due to both extensive user base and functional capabilities offered by the platform. However, with the multitude of tools available, we sometimes opt for the most straightforward out-of-the-box techniques, failing to adjust our tactics for the specific task at hand. This, in turn may … [Read more...] about Reach Out to the Right Decision-Makers on LinkedIn Ads
Data Studio Tips Part 1: Beginner
Welcome to Part 1 of our favorite Data Studio tips! Google’s Data Studio is a great tool for visualization and reporting, but it comes with its own learning curve. Below are 3 beginner tips that will make your Data Studio life a lot easier. Learn How to Manage Data Sources Data sources are the foundation from which Data Studio can work its magic. Without an … [Read more...] about Data Studio Tips Part 1: Beginner
Strengthen Your Brand In Unprecedented Times
Certain industries (such as fitness or streaming services) saw a peak in sales due to COVID-19 in Q2. With some locales slowly reopening, those sales have likely dipped. As an ecom marketer, it is my job to boost ROAS and revenue as much as possible no matter the demand. My team and I were recently challenged with the task of figuring out how to maximize sales and ROAS for a … [Read more...] about Strengthen Your Brand In Unprecedented Times
The Most Underutilized Microsoft Advertising Features
Microsoft Advertising is the underdog of the advertising world. With Google having a stronger market share, most advertisers will often overlook the capabilities of Microsoft, thinking of them as a secondary option at best. But this horse is definitely worth placing a bet on. Microsoft Advertising is a game-changer for many businesses. It’s the underutilized … [Read more...] about The Most Underutilized Microsoft Advertising Features
July 2020 Updates to Paid Media Platforms
In this monthly post, we bring you the latest from all of the major platforms. Google Ads What: Buy on Google is now commission-free Details: Following the addition of free product listings a couple of months back, Google Shopping will offer commission-free access to their native checkout within product listings via “Buy on Google”. With the announcement, came a … [Read more...] about July 2020 Updates to Paid Media Platforms
Early LinkedIn Conversation Ads Results
Hello, my dedicated followers! In this post, I’ll talk about the new ad type for LinkedIn, Conversation Ads! I’ll also give a brief update on some early test results I’ve seen in testing this new ad type. Thrilling stuff, to be sure. Conversation Ads: What Are They? Conversation Ads, according to LinkedIn, allow you to start conversations with professionals and … [Read more...] about Early LinkedIn Conversation Ads Results
