In the last few months, we have seen a massive shift in consumer behavior, primarily driven by the COVID-19 pandemic. We have also seen a leap in the evolution of how streaming services and connected tv advertising has been able to provide brands with a new avenue for growth. Many advertisers were forced to throw out their 2020 playbook and pivot their entire strategy … [Read more...] about Why You Should Take Connected TV Seriously
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An Introduction To Landing Page Analysis
When it comes to PPC, people are focused on the ads, the creative, and the targeting to determine whether or not users will interact with their brand. While these things do play a big role in user interaction, one important aspect is still missing in this equation: landing pages. Landing pages play a huge role in getting users to convert. If conversions are important to your … [Read more...] about An Introduction To Landing Page Analysis
How To Increase Facebook Traffic Without Sacrificing Revenue
You may have heard this question before: “How can I get more for less?” or perhaps some variation like “How can I increase traffic for the same budget?” or “Why can’t I scale my Facebook campaigns efficiently?” Those questions are exactly what I hope to address here, so you can walk away with simple action items to boost your Facebook campaign traffic without throwing tons of … [Read more...] about How To Increase Facebook Traffic Without Sacrificing Revenue
The Makeup Of An Effective PPC Report
If you do PPC, the odds are that you probably look at a million reports a day. You might look at reports from each channel interface, competitor reports, or big picture overall performance reports. A good report allows you to aggregate all of the important data, visualize performance in an easily digestible way, and draw insights that help you determine your strategy based on … [Read more...] about The Makeup Of An Effective PPC Report
Discovery Ads for New Customer Acquisition
I work with a brand that has a large presence on social media but is always looking for new ways to acquire new customers and expand their reach on Google. Since they regularly use Facebook, we have access to lots of creative assets. We have dabbled in some display advertising before, but they were looking for something new to try. The solution? Discovery … [Read more...] about Discovery Ads for New Customer Acquisition
How To Create Facebook Video Ads
If you want to get more bang for your buck from Facebook ads, it is time to switch to video. Facebook video ads can drive more clicks and leads. They do better because something that moves in the feed will certainly attract more attention than a still image. And you also get to share more information and convince people to check out your landing page. This can be vital … [Read more...] about How To Create Facebook Video Ads
5 Tips for Marketers: Write Simple, Persuasive Messages Your Audience Will Actually Read
You sit down to write an important report or email to a client, boss, or co-worker. After much effort, you click “send”. You’ve outlined your strategies with great detail. You’ve set expectations and made recommendations. Then, your reader comes back to you with the most disappointing response of all: “Oh, that email? I didn’t have a chance to read it.” You could … [Read more...] about 5 Tips for Marketers: Write Simple, Persuasive Messages Your Audience Will Actually Read
Does Facebook post engagement drive sales?
Social media marketing is an interesting profession. SMM thrives with good creative, which in turn drives high engagement for the content promoted. An ad with good creative can receive plenty of engagement, as likes, comments, and even shares. While this can be a good thing for brand-oriented campaigns if your goal is conversion-oriented, this doesn't always correlate with … [Read more...] about Does Facebook post engagement drive sales?
Evaluation and Insights on LinkedIn Message Ads (InMail)
Do you ever find yourself inquiring about which ad format on LinkedIn is the most effective? Well, today, I’m going to break down my experience with one of the more heavily debated ad formats LinkedIn has to offer - the InMail, or should I say the newly rebranded Message Ad. I’ll be referring to these ads as InMails throughout this blog as I’m sure it's the term you’re all … [Read more...] about Evaluation and Insights on LinkedIn Message Ads (InMail)
How To Use Geo Exclusions To Measure Brand Ad Value
In the Fall of 2019, the PPC Twitter-verse was newly abuzz with a question that has been around for as long as the industry has existed: is it worth it to bid on brand keywords? At the time, we wrote about that topic extensively - see Matt Umbro’s “The Great Brand Keyword Debate: What You Need To Consider” for a detailed recap. As with many questions, the answer to the … [Read more...] about How To Use Geo Exclusions To Measure Brand Ad Value
Tips for Building Expansion Proposals
When things are going well it can be difficult to get the creative juices flowing and come up with your next brilliant move to expand your business’s marketing plan. Today, I’ll outline a few things that “past you” can do to make “future you” look like a genius with minimal effort. Keep track of your tangents Meetings can be an excellent petri dish for brainstorming. … [Read more...] about Tips for Building Expansion Proposals
Top 9 ASO Mistakes
App store optimization, or ASO, is a marvelous world of opportunities for mobile apps and games. With the help of ASO, mobile publishers increase the discoverability of their apps in the app stores and, what’s even more important, improve the conversion rates. The biggest dream and at the same time goal of every mobile publisher is to put an app in the limelight and occupy the … [Read more...] about Top 9 ASO Mistakes
