Automation is a feature that isn’t going away anytime soon and Google continues to offer additional features. Portfolio bidding has been around for a while, but it’s something I’ve just recently started experimenting with after having a lot of success with automation at the campaign level. In this post, I’ll break down portfolio bidding and 5 scenarios when I tested it. What … [Read more...] about When To Test Google Ads Portfolio Bidding
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How To Set Up A Macro In Google Sheets
To Google Sheets! The cloud-based cause of, and solution to, all my work-related problems. It’s time again to bask in the glory of the macro. In my last post, How Excel Macros Save Digital Marketers Time, we discussed the various purposes and implementation methods of macros in Excel. In this post, we’ll be talking about the macro’s cooler, more modern brother, the Google … [Read more...] about How To Set Up A Macro In Google Sheets
Audit Google Display Placements Like a Boss
Auditing your display campaign is something that when I started out in the PPC world, I had no idea why or what to do. “It’s getting tons of impressions! Why stop the campaign from doing it’s thing? Don't we want to get our brand out there?” Now I’m a seasoned newbie and understand the importance of being diligent on display campaigns and that auditing is my very best friend in … [Read more...] about Audit Google Display Placements Like a Boss
Create Google Display Countdown Ads Using Rules: Getting Creative With Ad Customizers
Have an upcoming product launch? Want to create urgency to purchase with your ads? Look no further! If you’re anything like me, naturally, you have no sense of time (in my personal life). I am pretty prompt professionally thanks to the help of planners, to-do lists, calendars and enough post-it notes that a small tree was probably harmed in the making. I am definitely that … [Read more...] about Create Google Display Countdown Ads Using Rules: Getting Creative With Ad Customizers
Google Ads Audience-Based Campaign Restructure Case Study
Google Ads keyword-based campaign structure is one of, if not, the most important aspects of driving paid performance in digital marketing at the highest levels of intent. With bad structure keywords compete against themselves, quality scores plummet, bidding and budgeting become erratic and less predictable, among many other cascading issues. Behind campaign structure (because … [Read more...] about Google Ads Audience-Based Campaign Restructure Case Study
How To Double Relevant Google Shopping Volume in 5 Steps
Have you had trouble capturing enough targeted volume via Google Shopping to make it a meaningful revenue source? You have a limited number of characters to play with in your product feed titles, so when you do pick a keyword or two to feature, it will be at the expense of many others. Keyword stuffing your shopping feed certainly isn’t a viable option, but wouldn’t it be nice … [Read more...] about How To Double Relevant Google Shopping Volume in 5 Steps
Google Lead Form Extensions Vs. LinkedIn Lead Ads
Lead generation advertisers face many challenges including balancing quality leads vs. quantity of leads, abandoned lead forms, and optimizing campaigns to find quality leads. When it comes to PPC, there are multiple types of lead form ads that you can utilize in lead generation campaigns to help with these challenges.Today, I'm going to compare just two of those: Google Lead … [Read more...] about Google Lead Form Extensions Vs. LinkedIn Lead Ads
PPC Audiences: What Are They and How Does Google Determine Them?
If you’ve found your way to this blog post, you’re likely like me in the sense that you’re curious about Google’s audiences and how they’re created. The exact algorithm which Google uses to create audience lists is a heavily guarded secret, much like the recipe of Coca-Cola and Colonel Sander’s Original KFC recipe. Personally, I’m fascinated by the fact that Google can take … [Read more...] about PPC Audiences: What Are They and How Does Google Determine Them?
Google Local Campaigns How-To
Looking for a way to drive customers through the front door? Welcome to the world of Google Local campaigns. Designed to promote your businesses’ stores across Search, Maps, YouTube, and the Display Network, you simply add a few lines of text and let Google do the rest. This overview will include what requirements are needed before being able to run these campaigns and how … [Read more...] about Google Local Campaigns How-To
Amazon & Google: Affects Of COVID-19 On Digital Marketing
My father always said “Time is a flat circle”, meaning the more things change the more they stay the same. At this point in time, it can’t more apparent that this isn’t true. We are in unprecedented times where the only thing we can expect is uncertainty. This is equally true within the digital marketing landscape for the time being. Amazon We are already seeing the … [Read more...] about Amazon & Google: Affects Of COVID-19 On Digital Marketing
How To View Google Ads Data In Google Analytics
Connecting Google Ads and Google Analytics accounts offer several benefits to digital marketers. Analytics is a truly powerful and robust platform that will allow you to gain additional insight into what your customers do on your website post-click. Google Ads is a pay-per-click model, and understanding the full picture of how your customers interact with your website is … [Read more...] about How To View Google Ads Data In Google Analytics
Google Ads B2B Full-Funnel Strategy Outline
For any platform, having a full-funnel marketing strategy is ideal. Not only does it help you get a better idea of how you are reaching users and on what level, it also gives you an idea of how long your general sales cycle is. In this blog, I am going to cover what a full-funnel strategy looks like for Google Ads, from the content you will need at each level to the types of … [Read more...] about Google Ads B2B Full-Funnel Strategy Outline
