Oh, hello! Thanks for stopping by to read this blog of mine. All the cool kids are doing it, right? Now, I’m going to dive into the performance of Responsive Search Ads (RSAs) and see if they live up to the expectations set for them when Google initially rolled this new ad type out back in early 2018. First, if you’re unfamiliar with RSAs I’d recommend checking out this blog … [Read more...] about PPC RSAs: Do They Live Up to The Hype?
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Travel Searches Are Surging: Time To Relaunch PPC
The travel industry has been hit, as expected, particularly hard during the world’s pandemic. Hotel closures and flight cancellations forced businesses to not only resort to furloughs and layoffs, they also forced reduced advertising spend or a complete pause on advertising. The closures and pandemic brought the industry, including flight and hotel reservations, to a halt. … [Read more...] about Travel Searches Are Surging: Time To Relaunch PPC
April 2020 Updates to Paid Media Platforms
In this monthly post, we bring you the latest from all of the major platforms. Google Ads What: Google Shopping to incorporate free product listings -- rolling out now. Details: The Google Shopping tab will now feature primarily free listings. The main SERP in addition to a select few top and bottom of page results will remain paid. Impact: While a significant number of paid … [Read more...] about April 2020 Updates to Paid Media Platforms
Boost Facebook E-commerce Results In 2 Steps
Let's get right down to it. There are a lot of ways you can go about advertising your ecom business in Facebook ads. Technically, there is no right answer for how to go about doing this. There are, however, several best practices and tips to use when setting up your audiences to build a clean and clear funnel so you know exactly where your advertising dollars are going. By … [Read more...] about Boost Facebook E-commerce Results In 2 Steps
Accounting for Future Performance in Paid Media
Changing circumstances can force you to confront the future. Planning ahead is essential and can better prepare you for what comes next. While a model won’t perfectly predict what comes next, it can be vital in preparing and setting realistic expectations. In this article, we’ll cover a few approaches that you can explore and build on. It’s worth noting that while there is … [Read more...] about Accounting for Future Performance in Paid Media
Assessing Your PPC Data and Analytics Needs
In the world of PPC, data is king. You need it, you use it, and it guides every decision big or small. Yet, wrangling your data is like climbing a mountain. It often requires immense effort, specialized tools, and the grit to see it through. Lacking any of these is a recipe for disaster, but often it’s not until we’re halfway into our climb that decisions made during the … [Read more...] about Assessing Your PPC Data and Analytics Needs
How Pandemics Reshape Advertising
Across the globe, nearly everyone in the world has been impacted by this developing pandemic. In three months, this virus has spread to nearly every country and impacted businesses in a huge way. Many people are working from home (WFH) and with restaurants and stores being closed, consumers have changed their behavior. Some businesses have been negatively impacted, but others … [Read more...] about How Pandemics Reshape Advertising
3 Connections Between Paid Search and CRO
While being with Hanapin (now Brainlabs!) for five and a half years, I can honestly say that I love my career. Recently, I began a transition between roles within the company going from a Paid Search Account Manager to a CRO (Conversion Rate Optimization) Manager. This was brought on by really gaining an understanding of the connection between Paid Search and CRO and wanting to … [Read more...] about 3 Connections Between Paid Search and CRO
How Excel Macros Save Digital Marketers Time
To Excel! The cause of, and solution to, all of my work-related problems. If you’re anything like me, you know that data in the PPC world is endless. Google reports, lead sheets, call forms, spend charts, daily reports, weekly reports, monthly reports! This list never ends. Enter Excel. Excel is everywhere and everything. Nearly every business and government in the world … [Read more...] about How Excel Macros Save Digital Marketers Time
How To Build Scalable PPC Tools
As a PPC analyst, I have become more and more focused on tool development and reporting projects. However, as we continue to sign more clients, hire more Account Managers, and deal with more complex, large accounts, it becomes increasingly important to think about scalability with these projects. Now you might be wondering, what exactly does “scalability” mean? In this case, … [Read more...] about How To Build Scalable PPC Tools
7 Effective Ways to Optimize Your E-Commerce Conversion Funnel
Building a good conversion funnel on your e-commerce site means optimizing it in many different ways that can enhance your conversions and profits. This includes many practices that contain the whole design of your site, not just one aspect of it. You will have to provide a complete package for your users. The conversion funnel consists of many smaller stages, and each of … [Read more...] about 7 Effective Ways to Optimize Your E-Commerce Conversion Funnel
Best APIs for SEOs and PPC Managers
As the use of programming languages continues to increase in digital marketing, APIs are powerful tools for technical insight and growth. Python and Javascript are two of the most popular and there has been a rise in their use in areas such as: SEOPPCContent marketingSocial media I will look at the best APIs that SEOs and PPC professionals can use to improve … [Read more...] about Best APIs for SEOs and PPC Managers
