If you’re an online business owner, chances are that you understand that content marketing is a great marketing tactic for growing your online brand. This is because, apart from helping you to get leads for your business, it’s also an amazing sales generation machine. Due to this, a lot of B2B and B2C brands invest heavily in content marketing, and also getting awesome … [Read more...] about Why You Need a Mix of Organic and Paid Traffic for Content Marketing to Work (And How to Get it Right)
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February Updates to Paid Advertising Platforms
In this monthly post, we bring you the latest from all of the major platforms. Google Ads Share Remarketing Lists Across Your Account Manager Details: To make audience list sharing easier for advertisers with a manager account, you can now enable continuous audience sharing across accounts within your manager. Impact: Most advertisers utilize audience lists in … [Read more...] about February Updates to Paid Advertising Platforms
How to Turn Instagram Followers into Loyal Customers
Congratulations! You’ve managed to build a following on Instagram, but what’s next? While having X number of followers might seem like the ultimate goal on the photo-sharing app, as a brand, you know that followers mean nothing if your products aren’t selling. Ultimately, achieving sales targets is what’s important to every business owner. Luckily for you ? of … [Read more...] about How to Turn Instagram Followers into Loyal Customers
When To Create New PPC Campaigns
The world of paid search is unique for all account managers, every account, and so forth. No two accounts managers are identical in the way that they strategize and no two accounts are identical in terms of what optimizations and changes should be made. With that being said, generalizations can be made and then altered with the account in mind. In this post, we will discuss … [Read more...] about When To Create New PPC Campaigns
Getting Ahead of the Voice Search Revolution
New year, new client goals…and the voice search revolution is picking up its stride. Smart speakers such as Amazon Alexa and Google Home assistant are seeing an increase in usage, while almost every smartphone is equipped with at least one voice assistant. Artificial Intelligence and Machine Learning are improving, with algorithms evolving to recognize more specific questions … [Read more...] about Getting Ahead of the Voice Search Revolution
Video Content to Increase Conversions and Promote Your Brand
Videos offer a direct and effective way to speak to your audience that no other medium can match. If you have a brand or company looking to engage audiences and motivate them into action, then rest assured that video is the most reliable type of content available. However, some videos work better than others depending on your marketing objectives. And, as any skilled video … [Read more...] about Video Content to Increase Conversions and Promote Your Brand
Ecommerce SEO: Optimizing and Ranking Category Pages
As is the case with most eCommerce companies, category pages are among their most important destinations. Given their prominent status in the eCommerce website hierarchy, these high-priority pages often pull in searches for short-head, high-volume keywords. However, this does not mean that they are automatically optimized for SERP rankings. In fact, the situation is quite … [Read more...] about Ecommerce SEO: Optimizing and Ranking Category Pages
8 New Jobs on the PPC Hero Job Board
New jobs have been posted to PPC Hero's Job Board, including new positions open at Vagaro Inc, GoFish Digital, 2U & Hanapin Marketing! Here's a brief look at some of the positions available: Vagaro IncDublin, CARole: Paid Media (PPC) The Paid Media is a full-time role for a seasoned digital marketing professional who will work closely with the Director of … [Read more...] about 8 New Jobs on the PPC Hero Job Board
Are High Shipping Prices Killing Your Ecommerce Sales?
As an account manager, I frequently analyze platforms and Google analytics. A bulk of my time is measuring performance, identifying wasteful spend, and looking for ways to increase leads or revenue. Less of my time is spent navigating the clients website like their customers. Perhaps this is a mistake. Are Website Errors Impacting Conversions? Over the years, my … [Read more...] about Are High Shipping Prices Killing Your Ecommerce Sales?
2020 Amazon Advertising Updates You Need To Know About
It’s a new year, a new decade and a new look at Amazon’s marketing and advertising platform. Amazon is the number one e-commerce seller in the world and is making changes across the entire platform for advertisers. Here’s my round-up for what changes to be aware of, and how these changes will affect your account, and strategy moving forward. Sponsored Products Ad group … [Read more...] about 2020 Amazon Advertising Updates You Need To Know About
Sheets & Excel Tips for PPC Newbies
Excel and Google sheets are every PPC account manager’s best friend. As a newbie, getting familiar with these tools and knowing their applications for everyday PPC is super important. In order to help you along, I’ve outlined some helpful tips and how to apply them to your PPC account management. Essentially, I’m helping you *excel* at your job. You're welcome! Disclaimer: I … [Read more...] about Sheets & Excel Tips for PPC Newbies
Tips for Easier PPC Analysis
Analysis can be overwhelming. Sometimes even the word “analysis” will cause panic in folks. Where do I start? How the heck do I pull insights out of all these numbers? Below you’ll find a few tips to help guide you in your analysis adventures. Sort out the details before pulling data Gathering data can be time-consuming, and you don’t want to have to do it twice. Before … [Read more...] about Tips for Easier PPC Analysis
