We all know Facebook Pixel. The little snippet of code that is tasked with sending interaction and conversion data back to Facebook Ads algorithm for delivery optimization and tracking. With its set of standard events and the ability to track Custom Conversions, Facebook Pixel is a key element of the Facebook Ads platform.While the standard events cover different scenarios for … [Read more...] about Optimizing Facebook Ads for Content Engagement: 4 Custom Conversion Ideas
Search Results for: google
Listen, All Marketers Should Be Considering Podcast Ads
According to this year's State of PPC, Podcast ads are a big opportunity for marketers; while over 50% of the U.S. population is listening to podcasts, only 4% of marketers are advertising in the channel. The average performance marketer is going to hesitate to jump into podcast advertising due to conversion attribution limits, relative to Google or Facebook ads. However, … [Read more...] about Listen, All Marketers Should Be Considering Podcast Ads
October Updates to Paid Advertising Platforms
In this monthly post, we bring you the latest from all of the major platforms. Google Ads What: Google rolls out conversions by time reporting Details: Reporting can now be viewed based on the date in which the measured action took place. Impact: Previously, Google Ads prescribed the conversion action to the date of the click. Much like Google Analytics, this update allows an … [Read more...] about October Updates to Paid Advertising Platforms
Negative Keywords: How to Use Them and Why They’re Important
Chances are that if you’re reading this blog post right now, you’re at least familiar with the fundamentals of PPC. If not, check out this awesome blog post to get a basic understanding of Pay Per Click advertising. In case you need a quick recap on how keywords play a role in PPC, I will cover that first. With Pay Per Click, the idea is to bid on keywords that are related … [Read more...] about Negative Keywords: How to Use Them and Why They’re Important
Top 4 Reasons Hanapin Loves YouTube Ads for SaaS Companies
YouTube is the gateway to audience targeting; ads supplement search and elevate brand awareness. You have a lot of opportunity to share more information about your products and services compared to the standard search/display ad. There are many reasons why SaaS businesses should be running YouTube ads, but here are our top 4: Low Risk, High Reward More ad formats are … [Read more...] about Top 4 Reasons Hanapin Loves YouTube Ads for SaaS Companies
How To Create A Great PPC Campaign Structure
The way you structure your PPC campaigns is extremely important. Your structure is basically the skeleton or the backbone of your account, and a fantastic structure supports so many other important parts of your account, including your account’s performance. Campaign structure is one of the most crucial pieces of a successful PPC effort, but there are thousands of ways to … [Read more...] about How To Create A Great PPC Campaign Structure
How to Grow a Startup With Paid Search on a Low Budget
If you want your startup business to succeed, you can’t wait for your SEO marketing strategies to bring in your desired traffic. Time is of the essence. Fortunately, you have a tool like the PPC to give your startup a kick start. With the right PPC advertising campaign, you can increase the organic traffic of your website. Your startup business needs solid proof of concept. … [Read more...] about How to Grow a Startup With Paid Search on a Low Budget
How to Diversify Your Marketing Traffic Sources and Why You Should
Traffic is the currency of our digital world—the more traffic your website gets, the greater chances you have of making money, building brand connections, and persuading past customers to shop again. However, it’s easy to get stuck in a rut, driving traffic from just a few sources, any of which could dry up and leave you with nothing. For example, while organic traffic … [Read more...] about How to Diversify Your Marketing Traffic Sources and Why You Should
How to Forecast Spend Potential for Paid Social Campaigns [Free Tool]
If you’re anything like me, ideating and building strategies is often much more fun than presenting your plan and being pressed by the question, “what am I going to get from this? How much more revenue (or conversion volume) is this initiative going to provide?” Last year, we talked about forecasting uncertainty in Excel as one way to answer that question. Rachael Law also … [Read more...] about How to Forecast Spend Potential for Paid Social Campaigns [Free Tool]
YouTube For Action Leads Form Ads: Early PPC Results
Hi friends! Today’s thrilling post will be a follow-up piece to a post I wrote some months ago about YouTube Lead Form Ads for PPC. I highly recommend giving that a read if you’re looking to test/expand into YouTube Lead Form Ads, as there are some components, such as the webhook solution, which requires a lot of time and energy to get set-up properly. It would be best to … [Read more...] about YouTube For Action Leads Form Ads: Early PPC Results
What The gclid?
Most of us are aware of Google Ads auto-tagging but don't know how it works. What does auto-tagging do and why is it important in your Google Ads account? Auto-tagging is a way for Google Ads to communicate all the details about a user session to Analytics. In turn, we are able to use the information reported in Analytics to measure post-click behavior. Auto-tagging is a … [Read more...] about What The gclid?
[Hero Academy Video] Targeting the Right Audience in Microsoft Advertising
Search has gone through an evolution. As marketers, we used to be focused on keyword targeting and what someone was searching for at that time. But now the focus has shifted on the people we’re trying to sell to and what we know about them. We’re more focused on how to connect with them and figuring out where they are in our customer journey. With this evolution has come a wide … [Read more...] about [Hero Academy Video] Targeting the Right Audience in Microsoft Advertising
