What you need to know about Pinterest When thinking of digital marketing, Google Ads and Facebook are at the forefront of every marketer’s mind. While these platforms are essential to an effective digital strategy, they have become commonplace and are saturated with competitors. Therefore, it is important that marketers blaze the trail of new advertising networks to … [Read more...] about Pinterest Ads: The Basics
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Advanced Training To Beat Your Competition
Even experts need additional training to stay ahead of the game in the fast-paced PPC industry. That's why we offer several advanced training sessions for the more seasoned digital marketer at Hero Conf. Here are three sessions at Hero Conf London, October 21-22, that will catapult your paid media efforts beyond your competition. Integrated Marketing: How to Achieve … [Read more...] about Advanced Training To Beat Your Competition
Straight to Amazon Facebook Ads
If you’re like seemingly everyone else, you buy a lot of stuff from Amazon. That makes it a great space to expand your paid search footprint to drive more sales. Amazon Advertising offers its own services, but the interface has been notoriously challenging to navigate (although it has made some recent strides in the right direction). If you're interested in promoting your … [Read more...] about Straight to Amazon Facebook Ads
3 Unconventional Ways to Use Automated Bidding
Smart bidding has been around for a good amount of time now which hopefully means you’ve been able to play around with it on your accounts. Everyone always seems to jump to their largest search campaigns to test it out but there are some really creative ways to use these strategies across the funnel. As a reminder, there are some recommendations and best practices to keep … [Read more...] about 3 Unconventional Ways to Use Automated Bidding
Index Match: The Better Alternative to Vlookup
VLOOKUP is one of those functions that make Excel great. Although many may not find it intuitive at first, it soon becomes second nature and indispensable. Some even find is life-changing. VLOOKUP has its issues though, for one, it only reads from left to right. If you need to look up a value to the left of a reference column, you’ll have to rearrange your worksheet to use the … [Read more...] about Index Match: The Better Alternative to Vlookup
5 FAQs For Marketing on Facebook
Last week, we asked experts from Adstage, Socialbakers, and Hanapin Marketing to answer your Facebook questions. For those who missed the webinar, we are sharing the highlights!* *These will be paraphrased. For more detail and additional questions, check out the webinar: Facebook Ads: Ask Us Anything. Why should I add Facebook to my advertising portfolio? A: Cassie … [Read more...] about 5 FAQs For Marketing on Facebook
Lean Six Sigma for Digital Marketing Managers
If you read much about startup culture or business management, you’ve no doubt come across the terms “Lean,” “Six Sigma,” and maybe even “Design Thinking.” These are concepts integral to operations management and concerned with reducing both the amount of variability and the amount of error or waste that takes place within a given process or set of procedures. I recently had … [Read more...] about Lean Six Sigma for Digital Marketing Managers
Predictions for Online Marketplaces in 2020
Shoppers and merchants alike are flocking to online marketplaces for everything from groceries to cars. We expect this trend to continue into 2020 and beyond. This webinar will bring you the latest updates on the major players like Google Shopping and Amazon, as well as some lesser-known (but highly effective) platforms like Verizon Media and Pinterest. We’ll even be sharing … [Read more...] about Predictions for Online Marketplaces in 2020
8 New Jobs Posted on the PPC Hero Job Board
New jobs have been posted to PPC Hero's Job Board, including new positions open at Clearlink, Chegg, IfThenAds, Hanapin Marketing & Go Local Interactive. Here's a brief look at some of the positions available: ClearlinkSalt Lake City, UTRole: Senior PPC Specialist The ideal candidate has expertise in paid search, and is eager to learn more about other … [Read more...] about 8 New Jobs Posted on the PPC Hero Job Board
Programmatic for Beginners: 5 Resources
Have you heard a lot about programmatic advertising, but you're not sure what it means or where to start? If so, we've got some handy resources to help you better understand the programmatic landscape. All of these resources are free, ungated, and actionable! I've listed them in the order that I'd recommend reading them. The first guide and second blog will help you get … [Read more...] about Programmatic for Beginners: 5 Resources
[Hero Academy Video] Overview of Frequency Capping
At one point or another, we all have browsed the internet, Facebook, or any other online source and have been pelted with digital advertisements whether we wanted them or not. Most of us have been hit with certain ads so many times that we become numb to the company serving those ads. This is where frequency capping comes in. Ad frequency is the number of times your … [Read more...] about [Hero Academy Video] Overview of Frequency Capping
The Case for PPC Scripts
How much does a polar bear weigh? Enough to break the ice! Hi, I’m Connor Regan, an Account Manager here at Hanapin Marketing. Today we’ll be going over scripts, what they are, how they work and how we might best use them with PPC advertising. Neat! What Are Scripts & How Do They Work? Starting with the technical definition given by Google, “Google Ads scripts provide a … [Read more...] about The Case for PPC Scripts
