Introduced in February 2018, we’ve had access to the detailed demographic lists for about a year (as of this writing). That should mean more than enough data has been collected if you’ve layered them across your search accounts and we can really start digging into some detailed strategy moves to leverage that data. If you’re unfamiliar with the detailed demographic lists, I … [Read more...] about 4 Ways to Harness Detailed Demographic Data
Search Results for: match type segmentation
How are Your Best Practices Holding Up In 2019?
Change. Change is good. Change is inevitable. Change is change. I think it’s funny how even though it’s a completely normal facet of life it can sneak up on the best of us. Lately, I’ve been reconsidering some of my best practices. Trying to take a step back and consider “is this still the best?” Today I’ll share how my experience and views have changed since I started PPC last … [Read more...] about How are Your Best Practices Holding Up In 2019?
LinkedIn Targeting – How to Create Targeted Audiences That Scale
LinkedIn has more than 430 million members... and there are about as many ways to target them on the platform (not really, but there are a lot of targeting options!). It’s easy to fall into the trap of heaping as many targeting layers as you can in order to sculpt that perfect audience of qualified people. But this ends up being an exercise in how to exclude as many people as … [Read more...] about LinkedIn Targeting – How to Create Targeted Audiences That Scale
Why You Should Utilize a Facebook Catalog For Vehicle Sales
As you probably know working in this industry or paying slight attention to the news, Facebook has been in some hot water for data collection. As fellow PPCHero Kass Botts noted last week, Facebook is Shutting Down Partner Categories in response. Who knows how long this story will stay in the news but there is always the possibility of more changes coming. Now is the time to … [Read more...] about Why You Should Utilize a Facebook Catalog For Vehicle Sales
Ultimate Guide to Paid Search Acronyms & Terminology
Whether you’re new to the game or a seasoned account manager, PPC terms and acronyms can be difficult to digest at times. The sheer volume of terms, acronyms and technicality is enough to make even the boldest of individuals cry. The folks here at PPC Hero believe it is important to provide our readers with as much information possible, so we’ve decided to compile a … [Read more...] about Ultimate Guide to Paid Search Acronyms & Terminology
Getting The Ball Rolling – Account Analysis
The hardest step to take is the first one. PPC account analysis is the same way. A request for an account analysis sends me into analysis paralysis. The necessity of an account deep dive can manifest for a variety of reasons. Before you succumb to analysis paralysis, read through these simple account analysis steps to help get the analysis ball rolling. Review Account … [Read more...] about Getting The Ball Rolling – Account Analysis
The Ultimate Guide to PPC Marketing
What is PPC? PPC (pay-per-click) marketing is a form of online advertising in which advertisers accrue costs when users click their ads. Advertisers bid on the perceived value of a click in relation to the keywords, platforms, and audience type in which it originates. Paid search advertising and Pay Per Click management can be hugely effective form or digital marketing. With … [Read more...] about The Ultimate Guide to PPC Marketing
Programmatic is Good for Your PPC Strategy. Here’s Why!
Programmatic advertising is still a topic that confuses a lot of marketers today. People are afraid to invest in a new channel at the top of funnel that may not drive performance, most don’t know where to start, and let's be honest, it's confusing as hell… I have written quite a bit over the past year about the benefits of programmatic, the fancy stuff it can do, how to … [Read more...] about Programmatic is Good for Your PPC Strategy. Here’s Why!
Top Bing Updates of 2016 and How To Get Your Campaigns in Shape for 2017
I think we can all agree that 2016 has left its mark as another year of overwhelming growth in search. It continues to impart our lives with more answers, more intelligence and more value. Let’s go through some of the highlights from Bing Ads as we move forward and build on our knowledge in 2017. New and Significant in 2016 Each year, Bing Ads, like many other platforms, … [Read more...] about Top Bing Updates of 2016 and How To Get Your Campaigns in Shape for 2017
How To Master Bing Ads Reporting
As we reach the end of the year, reporting is going to play a key role in the next several months as we look back on 2016 and plan for 2017. Previously, I wrote about 3 Ways To Improve Your Bing Ads Reporting Skills. Then a couple weeks ago I had the privilege to speak on a Bing Ads Webcast about reporting with MJ DePalma, Stein Broeder, Aaron Lauper and Claire Lee. Today I … [Read more...] about How To Master Bing Ads Reporting
Should You Be Creating Device Specific Campaigns?
Back in August, it was announced that Google would allow device bid adjustments on computers and tablets, and not just on mobile devices. With this announcement came the capability to segment campaigns once again by device. But creating new device specific campaigns is a lot of work and can potentially overcrowd your account. You need to determine if this tactic is right for … [Read more...] about Should You Be Creating Device Specific Campaigns?
7 Ways You Can Ensure Organization Across Your PPC Accounts And PPC Team
Often overlooked in PPC account management are organization and prioritization. When managing multiple accounts you need organizational structure for how each process gets done (bid management, ad testing, reporting, etc.), but also for new initiatives being rolled out (launch of new platforms, betas, etc.). How do you keep moving forward with excellent account management … [Read more...] about 7 Ways You Can Ensure Organization Across Your PPC Accounts And PPC Team
