The headline may seem like click bait, but rest assured, I fully believe this statement. I’m writing this post because for years, AdWords’ marketing has simplified the management process and claimed that businesses of any size can participate. Though this messaging has tailed off as of late, small businesses are still at a severe disadvantage when trying to run AdWords … [Read more...] about Why SMBs Should Not Run AdWords Accounts
Search Results for: match type segmentation
Build Lower Maintenance PPC Campaigns With These 4 Tips
Working at an agency, you quickly realize how important it is to prioritize. Finding the balance between client communication, routine account optimizations, and strategy development is crucial to an Account Manager’s success. By spending a little more time in the beginning on new campaign builds, you can save time in the long run. Segment Ad Groups By Match Type In my … [Read more...] about Build Lower Maintenance PPC Campaigns With These 4 Tips
The Beginner’s Guide To A Full PPC Account Setup For SMB Ecommerce Clients
You hang up the phone and smile. That prospect you've been reeling in just saw the light. They are ready to jump on board. Congratulations, you just won the account! Your hard work has paid off and you can sit back and... Ok, who am I kidding, now is when the real work begins. Unless you work in-house, it is probably likely that you have worked on a full account setup at … [Read more...] about The Beginner’s Guide To A Full PPC Account Setup For SMB Ecommerce Clients
How Segmented Is Too Segmented In PPC Accounts?
As PPC Specialists, we tend to think granularly. We want our campaigns and associated ad groups to be highly segmented and ad copy relevant to our keywords. This thinking makes sense since we want to answer user search queries as specifically as we can. However, can we segment to the point that we’re actually hurting our account? The answer is yes. Over Segmentation Too … [Read more...] about How Segmented Is Too Segmented In PPC Accounts?
On Demand Webinar – Leveraging Micro-Moments: Using PPC When It Matters Most
On Demand Webinar Leveraging Micro-Moments: Using PPC When It Matters Most Presented by Your On Demand Webinar is located below. Please be sure to bookmark this page for future access to this webinar. A webinar transcript is available below. Click here for a pdf of the webinar transcript. Webinar Transcript Kevin: Hello everyone, welcome to a webinar presented by … [Read more...] about On Demand Webinar – Leveraging Micro-Moments: Using PPC When It Matters Most
Using Top vs Other Rather Than Average Position for Bidding
Every month on the third Wednesday at Hanapin Marketing we have a training day where we each participate in running sessions to help train the team and keep the balance of knowledge in the industry across the company. This past Wednesday the team debated utilizing "Top vs Other" data rather than Average Position when making bid changes. What's Wrong with Average … [Read more...] about Using Top vs Other Rather Than Average Position for Bidding
Identify The Best Structure For Your PPC Account
Prior to setting up your PPC account, you must strategize what type of structure works best for management and the direction you and the company will take the account moving forward. So much work goes into keyword research, ad copy messaging, bidding strategies and more, but one of the most crucial decisions is identifying the best structure for your account. You should … [Read more...] about Identify The Best Structure For Your PPC Account
My Experience With An Adult PPC Client
Editor’s Note: This article is a part of our Hero Conf Guest Post Giveaway. Based on a combination of pageviews, shares and editorial review from the PPC Hero writing staff, a winner will be chosen from the 4 finalists we post throughout the week. Today’s post comes to us from Joe Martinez (@MilwaukeePPC), Search Marketing Specialist at Top Floor. At the agency I work for, I … [Read more...] about My Experience With An Adult PPC Client
Easy Ways To Measure The Value of Branded Campaigns
It's a common occurrence for clients to question the value of brand campaigns. From their perspective they often see a brand campaign as being spend that cannibalizes conversions from the organic listings. We have covered many times on PPC Hero why brand campaigns are important, so I won’t get into selling the importance of the branded campaign. I will cover how you can measure … [Read more...] about Easy Ways To Measure The Value of Branded Campaigns
Creating A Full Funnel Marketing Strategy With AdWords
I find that the more I learn about SEM, the more I realize I don’t know. There are many layers of sophistication that we can build into our campaigns and targeting to increase performance. The days of matching a relevant keyword with a relevant add and landing page and thinking you are done are behind us. It’s time to get more sophisticated about our targeting and audience … [Read more...] about Creating A Full Funnel Marketing Strategy With AdWords
13 Reasons You Should Geo-Target PPC Campaigns
Multiple accounts that I manage daily use city or state specific geo-targeting at the campaign level. While we have the option to use geo-bid modifiers across the campaign, this type of segmentation takes optimization to the next stage. Inside every paid search account manager, there is a control freak. Targeting campaigns at the city level gives us that much control over our … [Read more...] about 13 Reasons You Should Geo-Target PPC Campaigns
The Ultimate Guide to Google Analytics – Part 1: Administration Settings and Configuration
Google Analytics Settings Google Analytics is vital to gaining business insights about your website. The most important takeaway is that your analytics can unquestionably lead your business to better decisions. Out of the box, Google Analytics is tremendously powerful. When you take the time and dedicate the business resources to the customization of Google Analytics the … [Read more...] about The Ultimate Guide to Google Analytics – Part 1: Administration Settings and Configuration
