Google Analytics Settings Google Analytics is vital to gaining business insights about your website. The most important takeaway is that your analytics can unquestionably lead your business to better decisions. Out of the box, Google Analytics is tremendously powerful. When you take the time and dedicate the business resources to the customization of Google Analytics the … [Read more...] about The Ultimate Guide to Google Analytics – Part 1: Administration Settings and Configuration
Search Results for: match+type+segmentation
The Impact of Campaign Structure on Bid Management – Part I
As an Ad Tech software company providing automated bidding & campaign management solutions, we are frequently responding to advertisers who are concerned that mysterious bidding algorithms are not optimizing their bids appropriately. When I’m tasked with reviewing bid management performance for these advertisers, I frequently find issues unrelated to bid levels that are … [Read more...] about The Impact of Campaign Structure on Bid Management – Part I
Reviewing Negative Keywords In Light of Recent Changes
With the recent AdWords close variant update, now is a good time to review your negative keywords. It is also prudent to review the rules of negative keywords and ensure they are working correctly in your accounts. If you are interested in seeing more data on the issue see Sam Owens post on the topic. The Anatomy of Negative Keywords Negative keywords are used to block … [Read more...] about Reviewing Negative Keywords In Light of Recent Changes
PPC Roundtable – AdWords Close Variants
As we end series week we'll be looking at a once optional feature that will now be mandatory. If you haven't heard, AdWords will soon be removing the option to exclude exact and phrase match keyword variations. This impending update has caused much stir in the PPC community. We asked our authors what they think of the change. What are your thoughts on Google's decision to … [Read more...] about PPC Roundtable – AdWords Close Variants
5 Strategies For Dealing With Restricted PPC Budgets
We’ve all seen it: the little orange text saying, “limited by budget” next to your campaign. The red alert that Google uses to say, “hey, you’re limiting your campaigns!” Unfortunately, we can’t always choose when we can open budget up, and we aren’t always able to expand budgets even when performance is great. These 5 strategies will help you make the most of these … [Read more...] about 5 Strategies For Dealing With Restricted PPC Budgets
Low Keyword Search Volume? No Problem!
Over the years, I’ve discovered that one of my favorite account structure strategies involves the use of two specific tactics: ad group segmentation by match type and embedded negatives. It allows for a level of control in your matched queries that a tiered bidding strategy simply can’t match (as proven by Rachael in the linked article above). However, this strategy does have … [Read more...] about Low Keyword Search Volume? No Problem!
Morning Clicks: Dynamic Sitelinks, PLA Product Ratings, and More
Morning Clicks is your mid-week roundup of digital advertising news and notes. We're your one-stop shop for the most relevant and important news in the PPC world. Grab your cup of joe and come see us every Wednesday morning. Big news out of Bing. The interface is getting a new look. [Bing Ads] Google Analytics now offers reporting for display targeting in AdWords. [PPC … [Read more...] about Morning Clicks: Dynamic Sitelinks, PLA Product Ratings, and More
8 Fixable Shortcomings That A PPC Audit Would Uncover
We’ve all been there: A new account comes across your desk and you get to spend the next few days digging in and finding all the flaws that you can then turn into “quick wins” for your team. But what will someone uncover when they audit your account? While your account may be in good, even great, shape, there is always something to find. Today I break out 8 specific oversights … [Read more...] about 8 Fixable Shortcomings That A PPC Audit Would Uncover
Yes or no? Reasons for Restructuring Your PPC Account
Deciding to restructure an account is one of the toughest decisions a paid search manager has to make. We often inherit accounts that were not built employing best practices, making account management an overly cumbersome and hard to manage process that often impedes performance. In order to achieve long-term success in our accounts, we sometimes have to rebuild our campaigns … [Read more...] about Yes or no? Reasons for Restructuring Your PPC Account
Build Out Your Account With 3 Time-Saving Tips
It's series week on PPC Hero, and for July that means we're all about finding you ways to save time and money on PPC. Whether that means a lightning-quick account audit or some time-saving techniques to streamline the dreaded ad review, we're here to lend a helping hand in reclaiming a little bit of your work life from the rigors of PPC account management. For today, we're … [Read more...] about Build Out Your Account With 3 Time-Saving Tips
The Total Guide to Product Listing Ads: Part 5, Targeting Strategies
You’ve asked for it, and here it is: The Total Guide To Product Listing Ads. We have a feeling this product will continue to expand and get cool, new features since it’s doing so well for our eCommerce accounts. But, there is so little information out there about how to set these up and make them work for you right now. We took it upon ourselves to put everything we know about … [Read more...] about The Total Guide to Product Listing Ads: Part 5, Targeting Strategies
Google Grants Us Mobile Specific Value Tracking
We complained and Google listened. As the Enhanced Campaign migration is underway, the Googs have responded to our concerns about existing in a world of all-device campaigns. One solution they are bringing to the table involves parameters in the Value Track tool. Value Track is an AdWords keyword level URL-tagging feature that allows you to gain insights from all sorts of … [Read more...] about Google Grants Us Mobile Specific Value Tracking
