In this monthly post, we bring you the latest from all of the major platforms. Google Ads What: Buy on Google is now commission-free Details: Following the addition of free product listings a couple of months back, Google Shopping will offer commission-free access to their native checkout within product listings via “Buy on Google”. With the announcement, came a … [Read more...] about July 2020 Updates to Paid Media Platforms
Search Results for: product listing ads
Top 9 ASO Mistakes
App store optimization, or ASO, is a marvelous world of opportunities for mobile apps and games. With the help of ASO, mobile publishers increase the discoverability of their apps in the app stores and, what’s even more important, improve the conversion rates. The biggest dream and at the same time goal of every mobile publisher is to put an app in the limelight and occupy the … [Read more...] about Top 9 ASO Mistakes
How Artificial Intelligence Can Change the Way We Shop Online
What comes to mind when you think of Artificial Intelligence (AI)? Maybe you think of robots taking over the world, like in the movies, or self-driving cars. Merriam-Webster defines artificial intelligence as 1) a branch of computer science dealing with the simulation of intelligent behavior in computers and 2) the capability of a machine to imitate intelligent human … [Read more...] about How Artificial Intelligence Can Change the Way We Shop Online
Google Unpaid Shopping Traffic – Early Results
What are free product listings on Google? Google Ads announced last month that unpaid shopping product listings would begin rolling out, featuring non-ad based product listings on Google’s Search and Shopping SERPs. With this update, paid product listings will continue to be served at the top and bottom of Search and Shopping results pages, but unpaid listings … [Read more...] about Google Unpaid Shopping Traffic – Early Results
4 Tips For Facebook Catalog Sales Campaigns Efficiency
When it comes to using paid media to promote an e-commerce business, catalogs and product feeds are the star of the show. The purpose of catalogs and product feeds is to upload the inventory information of an online store to the advertising platform and use it for dynamic retargeting with the ad information and creative being pulled from the product information uploaded or … [Read more...] about 4 Tips For Facebook Catalog Sales Campaigns Efficiency
April 2020 Updates to Paid Media Platforms
In this monthly post, we bring you the latest from all of the major platforms. Google Ads What: Google Shopping to incorporate free product listings -- rolling out now. Details: The Google Shopping tab will now feature primarily free listings. The main SERP in addition to a select few top and bottom of page results will remain paid. Impact: While a significant number of paid … [Read more...] about April 2020 Updates to Paid Media Platforms
How To Lower Your Amazon Marketing ACoS
With an influx of customers using the platform and a shift in purchasing habits, the Amazon advertising platform has been shaken up. Shipping times have been delayed up to a month or more on non-essential products, customers are prioritizing different verticals than normal, and with all these changes you might have noticed your ACoS beginning to increase above goal. I want to … [Read more...] about How To Lower Your Amazon Marketing ACoS
The Complete Amazon Plan: 7 Steps to Success
Succeeding on Amazon isn’t just about optimizing product listings or running low ACoS PPC campaigns. You need a complete process for research, launch, optimization and expansion. These 7 steps outline the full process for getting a brand off the ground on Amazon. Market ResearchProduct ResearchProduct OptimizationBrand StoreDiscoveryRefinementExpansion Step 1 - Market … [Read more...] about The Complete Amazon Plan: 7 Steps to Success
The Grind! How to Rank Higher on Amazon
Oh, what a grind it can be to filter through reports to identify the winning and losing keywords, then update campaign settings, create targeted manual ads, include negative keywords and even update product listings sometimes. But hey, it works! This is one of the most common optimization strategies on Amazon today and it is also one of the most efficient ones. It involves … [Read more...] about The Grind! How to Rank Higher on Amazon
Marketing On Amazon [Report] – My Top Takeaways
Innovell has recently released Marketing On Amazon, a 67-page report based on months of interviews and in-depth surveys. I've read the entire report and want to share my top takeaways with you. I've segmented my takeaways by roles: marketing technicians and marketing strategists. Before diving in, I'd like to mention that the first 100 marketers to get this report via … [Read more...] about Marketing On Amazon [Report] – My Top Takeaways
January Updates to Paid Advertising Platforms
In this monthly post, we bring you the latest from all of the major platforms. General What: California Consumer Privacy Act (CCPA) goes live Details: On January 1st, 2020 CCPA went into effect representing a major milestone in data privacy legislation within the United States. Impact: For brands that properly prepped for GDPR, there were likely minimal alterations to make. … [Read more...] about January Updates to Paid Advertising Platforms
PPC In 2020: 2 Experts Weigh In On Future Trends [Video]
Within our daily work lives at Hanapin, we have so many interesting PPC discussions across desk pods, at lunch, or through video chats. To be a fly on the wall for those conversations would be an informative experience! We want to bring some of those fascinating conversations to PPC Hero for our readers. In this video, Hanapin's Dani Gonzales and John Williams discuss the … [Read more...] about PPC In 2020: 2 Experts Weigh In On Future Trends [Video]
