Product Listing Ads are now found within Google Shopping campaigns. Unlike text ads, these ads show photos of products, along with prices and product names right on the search results page when people search for items on Google. Product Listings are a crucial piece of online sales for Ecommerce accounts during this time, so make sure your accounts are ready. Google has … [Read more...] about Getting Your Shopping Campaigns Holiday Ready
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Automatic Item Updates Available for Google Shopping
Want to see a 50% reduction in your price-related item disapprovals for your shopping campaigns? Use Google's new automatic item updates. How Does It Work? If Google notices a difference between your product data in the Merchant Center and your website's data your products will automatically be updated rather than disapproved if you enable automatic item updates. This new … [Read more...] about Automatic Item Updates Available for Google Shopping
Ranking The AdWords Shared Library Features
The AdWords Shared Library isn’t the sexiest feature, but it does provide valuable options that can make account management more efficient. In this post I’ll give a description of each of the seven sections while also ranking from most valuable to least. As with any feature, make sure it is right for you and doesn’t interfere with your account goals. 1) Audiences Being … [Read more...] about Ranking The AdWords Shared Library Features
Morning Clicks: Facebook becoming a Threat to YouTube? Twitter Becoming a Store?
Morning Clicks is your mid-week roundup of digital advertising news and notes. We're your one-stop shop for the most relevant and important news in the PPC world. Grab your cup of joe and come see us every Wednesday morning. Google's new AdWords policy will finally be in effect this month. What differences will we see? [Search Engine Land] Speaking of difference-makers … [Read more...] about Morning Clicks: Facebook becoming a Threat to YouTube? Twitter Becoming a Store?
4 Benefits of an AdWords My Client Center (MCC)
Despite somewhat firm beliefs that agencies encompass a special fairy dust of some sort that makes them “better” at PPC – we don’t. Certainly expertise and experience contribute to this perception and definitely set some agencies apart from one another, but there’s not a magic switch. What agencies do that individual advertisers may overlook is utilize the basic tools available … [Read more...] about 4 Benefits of an AdWords My Client Center (MCC)
PPC Hero Interviews Brad Geddes
If you are in the paid search industry, chances are that you've heard of world renowned paid search guru, Brad Geddes. Along with being an author, speaker, and marketing consultant, Brad recently launched a new ad testing platform called AdAlysis. Brad was gracious enough to allow PPC Hero an interview. How did you get into paid search and why have you stuck with … [Read more...] about PPC Hero Interviews Brad Geddes
3 Scripts For More Effective Google Shopping Reporting
A few month’s ago I wrote about the power of AdWords scripts reporting. The reporting functionality in scripts allows you to access the API data tables. Not only is reporting faster and more efficient but allows access to additional metrics. Reporting is less technically demanding so even if you don’t have a lot of experience coding, this method is very accessible to … [Read more...] about 3 Scripts For More Effective Google Shopping Reporting
AdWords Implements Shopping Campaigns Upgrade Tool
Have you upgraded your Product Listing Ads over to Shopping Campaigns yet? The due date is coming quickly, as Google has explained that by the end of August Product Listing Ads will be no more, and Shopping Campaigns will officially take over. Don't hit that panic button yet! AdWords has made it easy for advertisers to make the switch to Shopping Campaigns by launching … [Read more...] about AdWords Implements Shopping Campaigns Upgrade Tool
[Webinar Recording] 8 Tips To Optimize Your Google Shopping Campaigns
Google Shopping Campaigns will completely replace Product Listing Ads (PLAs) in August 2014 and you have already prepared for the transition. Your accounts are ready, but are you taking advantage of every opportunity Shopping Campaigns have to offer? Chances are, there's something more you could be doing and more opportunities for optimizations you just might be missing. From … [Read more...] about [Webinar Recording] 8 Tips To Optimize Your Google Shopping Campaigns
8 Tips To Optimize Your Google Shopping Campaigns [New Webinar!]
Google Shopping Campaigns will completely replace Product Listing Ads (PLAs) in August 2014 and you have already prepared for the transition. Your accounts are ready, but are you taking advantage of every opportunity Shopping Campaigns have to offer? Chances are, there's something more you could be doing and more opportunities for optimizations you just might be missing. From … [Read more...] about 8 Tips To Optimize Your Google Shopping Campaigns [New Webinar!]
Make Your Transition To Google Shopping Campaigns A Smooth One – New Checklist!
Google is retiring Product Listing Ads (PLAs) in August 2014,and accounts running them will be upgraded to Google Shopping Campaigns. It is best to switch now, manually, so that you’re prepared for the transition. However, there are some key differences between the two campaign types, and you’ll want to make sure you address these with optimizations before switching over. This … [Read more...] about Make Your Transition To Google Shopping Campaigns A Smooth One – New Checklist!
Back To School PPC: Get In The Bus Driver’s Seat
This week we’ve been discussing the Back To School season, arguably the biggest thing to hit e-comm since the winter holidays! There are many details to consider when approaching your first Back To School campaign, or when simply evaluating when and how to set this year’s BTS efforts live. Today we’ll cover the first steps of not only knowing your own traffic, but also … [Read more...] about Back To School PPC: Get In The Bus Driver’s Seat
