As we enter the new year and begin to analyze the 2016 holiday season, many of us are in a perplexed state as we read the headlines. Sales are up, stores are closing? According to Slice Intelligence, online sales grew by 20% as compared to 2015 and naturally Amazon dominated the ecommerce landscape. The headline from our friends over at Marketing Land sums it up best, “Amazon … [Read more...] about Reasons to Invest in Amazon Marketing Services
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Google To Release New Shopping And Travel Features
Well, we have all survived another Amazon #PrimeDay! Whether or not you found a great deal on Tuesday, Google has ensured that no PPC-er left the event empty-handed. According to their official blog, several upcoming changes to Shopping and travel-related ads can be expected in the near future. A New Kind Of Shopping Experience The first Shopping update relates to SERPs, … [Read more...] about Google To Release New Shopping And Travel Features
6 Takeaways From Google’s Performance Summit
On Tuesday, 5/24, Google hosted a Performance Summit event where new features and updates to existing products were shared. One of the key themes of the event was mobile and how we interact with the world through our smartphones and tablets. Many of the updates announced for AdWords and Google Analytics were a direct result of our reliance on our devices and the fact that … [Read more...] about 6 Takeaways From Google’s Performance Summit
The Basics Of Setting Up A Paid Search Campaign
We all have tasks that reside in the Wild West fringes of our calendar, where idealistic intentions cross arms with FOMO. For those that have been asleep for the last couple of years, FOMO is the fear of missing out. When you are a small business owner or just getting started in the world of marketing, that fear of not jumping on the latest trends can result in product … [Read more...] about The Basics Of Setting Up A Paid Search Campaign
Smart Keyword Mining And Growth Is Still Important
Strong campaigns start with a solid foundation of keywords. In order to build the right set of keywords you need to work with your client. If you can gain a fundamental understanding of consumer search behavior you will set the stage for growing the keywords in the account. Most searchers perform multiple if not 10 or more searches prior to conversion. How the consumer … [Read more...] about Smart Keyword Mining And Growth Is Still Important
There Is No Perfect Keyword
Whenever you first heard of PPC, it was most likely followed by “it is so great because of how targeted it is.” Of course, that is part of the appeal. It means no worries about attempting to reverse engineer organic listings or the paranoia that an algorithm is out to get you. At face value it is simple compared to other channels - you choose the keywords, you set bids, and you … [Read more...] about There Is No Perfect Keyword
8 Good Reasons To Bid On Your Pure Brand Keywords
Editor’s Note: This article is a part of our Hero Conf London Guest Post Giveaway. Based on a combination of pageviews, shares and editorial review from the PPC Hero writing staff, a winner will be chosen from the finalists we post throughout the week. Today’s post comes to us from Anthony Pearce (@PearceAnthony), PPC Lead at Swoon Editions. Anyone working in PPC will, at … [Read more...] about 8 Good Reasons To Bid On Your Pure Brand Keywords
5 ROI-Improving Campaign Types You’ve Never Tried
One common thing I hear from clients during the onboarding process when they've just come from another agency or freelancer managing their accounts is that they didn't feel they were being innovative enough. My favorite type of client totally gets how most things in PPC need to be tested before it can be determined if it was a success or not. The are super happy to allow … [Read more...] about 5 ROI-Improving Campaign Types You’ve Never Tried
4 Insanely Easy-To-Implement Features For Ecommerce Retailers
Occupying additional paid search real estate is paramount when trying to stand out from the competition. Everything from ad extensions to Shopping ads, to various aesthetics when writing ad copy comes into play. Along these lines, I've put together a list of 4 lesser used techniques which help to take up more real estate. These techniques include: Review Extensions Google … [Read more...] about 4 Insanely Easy-To-Implement Features For Ecommerce Retailers
Review Extensions: AdWords’ Mythical Monster
There was once an ad extension that promised to improve your account health with better relevance, trust, and even engagement. Review extensions had rolled out, and all you had to do was complete a form such as this and all would fall into place. But it didn’t happen that easily, did it? No. In fact, there many out there still trying to get review extensions approved, … [Read more...] about Review Extensions: AdWords’ Mythical Monster
Using Basecamp for Effective Paid Search Management
We all know how critical it is to be an organized account manager. When setting up paid search projects clear communication, task management, and guidance are necessary for the success of a project. A good account manager needs to be able to act as a conductor and orchestrate the tasks though the duration of the client relationship. Fortunately, there are tools in the market … [Read more...] about Using Basecamp for Effective Paid Search Management
Easy Ways To Measure The Value of Branded Campaigns
It's a common occurrence for clients to question the value of brand campaigns. From their perspective they often see a brand campaign as being spend that cannibalizes conversions from the organic listings. We have covered many times on PPC Hero why brand campaigns are important, so I won’t get into selling the importance of the branded campaign. I will cover how you can measure … [Read more...] about Easy Ways To Measure The Value of Branded Campaigns
