You've asked for it, and here it is: The Total Guide To Shopping Ads. We took it upon ourselves to put everything we know about Shopping campaigns into one, six part guide. We'll be posting twice a week until all six parts are posted, so keep your eyes peeled! Part 1: Setting Up Your Data Feed Part 2: How to Set Up Your Shopping Campaign Part 3: How To Optimize Your PLA … [Read more...] about The Total Guide to Google Shopping Ads: Part 2, How to Set Up Your Shopping Campaign
Search Results for: product listing ads
Ad Extensions in 5 Days Series: Product Extensions
In today’s installment in our series, Fully Utilizing AdWords’ Ad Extensions in Just 5 Days!, I will be reviewing Google’s Product Extensions and how you can use them in AdWords to boost your existing campaign performance. To continue our series’ theme of classic sitcom references, I thought Mallory Keaton would be appropriate for Product Extensions. If there’s someone that … [Read more...] about Ad Extensions in 5 Days Series: Product Extensions
Improved Google Product Ads – Just In Time for the Holidays!
As a follow-up to last week’s blog series on holiday PPC management, which included tips on holiday keyword research, account structure, ad position and holiday-specific landing pages, I thought it would be beneficial to discuss Google’s recent improvements to their Product Ads, and why investing in Product Ads may be useful to you or your ecommerce clients this holiday … [Read more...] about Improved Google Product Ads – Just In Time for the Holidays!
If You Got It, Flaunt It: A Follow Up On Google’s New Product Local Ads
Google’s new product local ads (currently in beta) are designed for mobile, the perfect place for local advertisers to reach their consumers. Mobiles phones can detect location (if the user opts in), so Google can easily match up nearby retailers with consumers. Google also matches up geo-qualified queries (the same way they do with desktop queries) to best meet the searchers … [Read more...] about If You Got It, Flaunt It: A Follow Up On Google’s New Product Local Ads
Google Ads for Global Advertisers
One of the more cliché statements about the internet is that it can extend your reach as a business, either around the corner or around the world. But as most of you know, it really isn’t that simple. Don’t get me wrong—advertising your business online is one of the best ways to reach new customers and discover new areas for expansion. But there are definite hurdles in the way. … [Read more...] about Google Ads for Global Advertisers
Stand Out From The Crowd By Utilizing Product Extensions and PLAs
As more consumers turn to the Internet for their holiday shopping, it’s important to be thinking about how to best stand out from the crowd. Google has created two features to help eCommerce sites promote their products using a data feed within a Google Merchant Center. By taking advantage of these new features your product images will show along with price, allowing customers … [Read more...] about Stand Out From The Crowd By Utilizing Product Extensions and PLAs
AdWords Implements Shopping Campaigns Upgrade Tool
Have you upgraded your Product Listing Ads over to Shopping Campaigns yet? The due date is coming quickly, as Google has explained that by the end of August Product Listing Ads will be no more, and Shopping Campaigns will officially take over. Don't hit that panic button yet! AdWords has made it easy for advertisers to make the switch to Shopping Campaigns by launching … [Read more...] about AdWords Implements Shopping Campaigns Upgrade Tool
PPC Last-Minute Holiday Promotions: Ad Text and Landing Page Best Practices
Last week, Jen discussed how to utilize Google’s Merchant Center to make your ecommerce PPC campaigns stand out this holiday season. Now that you have your product extensions and product listing ads set up, what else can you do in the closing days of the holiday season to really make your products and company stand out. With a few last-minute creative promotions in addition to … [Read more...] about PPC Last-Minute Holiday Promotions: Ad Text and Landing Page Best Practices
SGE and PPC – What Might The Future Look Like?
Over the past month the digital marketing industry has been alight with discussion of how SGE may impact Google search results. While SGE is still very much in testing, the nature of the interface and its physical appearance have caused advertisers to think about the impact it could have on potential revenues, and what the future might look like for them in the event of a … [Read more...] about SGE and PPC – What Might The Future Look Like?
Google Shopping: A Beginner’s Guide to Crafting a Compelling Campaign
With all the tools available online, there’s no limit to how you can advertise your eCommerce brand to consumers. With over 12-24 million eCommerce websites across the globe, what matters is how well you leverage these tools to help your business stand out from competitors.There’s no better way to boost your online presence than with Google, responsible for handling nearly 8.5 … [Read more...] about Google Shopping: A Beginner’s Guide to Crafting a Compelling Campaign
16 Commonly Asked PPC Questions (And Answers)
Ask a PPC account manager what’s the best way to do something and I bet 95% of the time the answer is, “it depends on your account/the situation”. The reason for that is that, well… it does. With this in mind, below are some of the most common questions we hear from new account managers, people attending digital marketing conferences and from right here on PPC Hero. What … [Read more...] about 16 Commonly Asked PPC Questions (And Answers)
August 2020 Updates to Paid Media Platforms
In this monthly post, we bring you the latest from all of the major platforms. Google Ads What: Google expands lead forms to Youtube and Discovery Campaigns Details: Lead form extensions (which are currently active in search) now extend to Youtube and Discovery campaigns. Impact: Google has become increasingly B2B friendly over the past couple of years. The success … [Read more...] about August 2020 Updates to Paid Media Platforms
