Abbie Poots

Meet Abbie: Analytics Expert and Founder of Perazam Consulting

Abbie is a seasoned analytics and tracking consultant with a rich background in performance marketing. After the iOS 14 updates disrupted the advertising landscape in September 2020, Abbie recognized a growing need for specialized expertise in website analytics, tracking, measurement, and attribution. Six months later, she founded Perazam Consulting, a boutique agency dedicated to empowering businesses and agencies in these critical areas.