Joseph Kerschbaum is Senior Director, Client Services for 3Q Digital. He has been managing SEM campaigns for over 10 years. He has worked with business of every size from SMBs to enterprise-scale. Joseph is a regular speaker at search and advertising conferences such as SES, SMX, OMS, Hero Conf and others. His writing on the SEM industry appears in his regular Search Engine Watch column, and in his columns in Website Magazine and Visibility Magazine. He has created online learning courses for Lynda.com. Joseph is co-author of the Wiley/Sybex book, “Pay-Per-Click SEM: One Hour a Day.”