Maddie Cary is the VP of Client Service at Point It Digital Marketing in Seattle. Her role involves leading & developing a growing team of PPC account managers, while also running the global SEM program for Point It’s largest client. In 2015, she won the US Search Award for “Young Search Professional”, as well as was acknowledged as a “Rising Star in PPC” by both SearchEngineLand & PPC Hero. You can find her speaking & learning at great conferences like SMX, Hero Conf, & PubCon, or writing monthly posts for the WordStream blog. Outside of PPC, her biggest loves are her family, friends, and her idol, Queen Beyoncé.