Four tools you need to be using in Facebook advertising to save time and help focus your attention where it really matters.
An Introduction to Advertising on Facebook Marketplace
Get an introduction to advertising on Facebook's Marketplace and how to best utilize the placement.
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Facebook Ads Auction: How Does It Work?
Curious as to how Facebook Ads Auction works? Get a breakdown of the auction components to get a better understanding.
Facebook Ads Manager: Updates Wish List
Struggling with navigating the new Facebook ads manager set up? Check out a list that Lara would like to see updated in the new ads manager!
Facebook Dynamic Creative Tool: A Breakdown and How-To Guide
Facebook's new Dynamic Creative tool uses automation to determine your most efficient creative variations. Say goodbye to tedious, manual A/B tests!
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Pros and Cons of Top Social Media Advertising Platforms
Ready to allocate more of your PPC budget to social media advertising? Here is a list of the pros and cons of advertising on the four top social media platforms: Facebook, Instagram, LinkedIn, and Twitter.
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Facebook Shutting Down Partner Categories: What These Changes Mean for Your Targeting Strategies
Facebook announced that it will be fully deprecating its Partner Category targeting by October 2018. Let's take a look at what you need to know, and how to adjust your Facebook Ads targeting strategies in response.
Guide to Facebook Ad Types
A simple and easy to understand guide on what Facebook ad types are available to use and how to use them.
Hit The Facebook Ad On The Head Every Time
Making Facebook ad targeting simple is laying out a plan for each campaign. Each dollar you put into your campaigns needs to have a purpose.
Roadmap for a Solid B2B Facebook Advertising Strategy
Is Facebook a good platform for B2B advertisers? Find out why we tell our clients "Yes!" and learn how to define a solid strategy tailored for your success.
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Making The Case For A Video First Facebook Strategy
Time spent watching videos on social is skyrocketing. Facebook predicts 75% of all mobile data will be video by 2020. Time to create a video first strategy.
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Facebook Custom Audience Targeting Updates
Learn about the most recent updates to Facebook's engagement remarketing audiences and get tips on how they can be used.
