Whether you are brand new or a seasoned professional in pay per click marketing, there is always more to learn and changes to be aware of as platforms update their dashboards and continuously roll out new features. This paper will clarify the many uses and choices you can make as you maintain peak PPC campaign performance.
In the guide, we focus mainly on Google AdWords, the largest PPC platform. By the end, we hope you feel comfortable with common terminology and concepts, display features, remarketing campaign setup, click and conversion tracking, reports, automated rules and more!
In this whitepaper, you’ll learn:
- Beginner, Intermediate and Advanced tips for working in Google AdWords
- Different campaign types and extensions to use
- All about conversion tracking and attribution models
