Tracking seems to be a major pain point for most online marketers. Google Tag Manager is an easy to use free tool that helps ease some of those frustrations by allowing you to place one snippet of code on all your pages in your site and then giving you the freedom to add as many additional tags as your heart desires – without having to go through a Webmaster or developer.
How It Works
Google Tag Manager works via a container snippet of code, that you place on all your website pages. The container snippet replaces AdWords, Google Analytics and other custom tags on your site.
Once a container snippet has been added to your site, you update, add, and create tags from your Google Tag Manager account. You can also use Tag Manager for Mobile Apps.
Watch the video below for a step-by-step tutorial on how to set up Google Tag Manager and start creating tags.
Google Tag Manager Helpful Links:
- Tag Manager Developer Guide for Troubleshooting
- Using Bing Tracking Codes in Tag Manager, Justin Goodman
- Introduction to Google Tag Manager, Sam Owen
- Google Tag Assistant for Chrome – Verify tags are firing correctly
