It’s go time! With just 26 days between Black Friday and Christmas, the shopping season is short, fast, and bursting with opportunities. But here’s the catch—your product feed is the key to seizing every sale. If it’s not running at peak performance, you’re leaving money on the table. Good news? There’s still time to turbocharge your feed, lock in those offers, and make this season a record-breaker.
Let’s get started!
1. Get Your Feed in Shape: Align with What Shoppers Are Searching For
Shoppers are hunting for deals, but can they find you? If your product feed isn’t speaking their language, you’re practically invisible. It’s time to optimize with real customer search terms, embedding trending phrases like “best holiday deals” or specifics like “top tech gifts under £50” right into your product titles. Your feed should be like a treasure map guiding shoppers straight to what they want!
Shoppers need to find exactly what they want quickly—whether it’s the perfect tech gift or a last-minute stocking filler.
🔥Action: Use search data to plug trending terms into your feed. Your titles shouldn’t just appear—they should shout, “I’m exactly what you’re looking for!”
2. Keyword Optimization: Light Up the Search Results
Your feed needs to grab attention fast. While search terms get you in the game, keyword optimization is what ensures you dominate the search results. The right keywords, strategically placed, ensure your products not only show up but win the click.
Shoppers are comparison shopping, and if your feed isn’t optimized, you’re missing out on those valuable clicks.
🔥Action: Get those hot keywords working for you. Think of them as the fuel that powers your engine, driving traffic to your listings.
3. Beat the Clock: Get Products Live, Fast!
This holiday season waits for no one. If your products aren’t live in the feed early, you’ll be playing catch-up.
Early approval will mean you’re ready to fuel the holiday sales sleigh. Getting your products and promotions into the feed right now minimizes delays and gives you a head start on revenue.
Shoppers need accurate stock info—nothing is worse than clicking on a deal only to find it’s out of stock.
🔥 Action: Feed your products into the system ASAP! Don’t leave those holiday sales hanging. Be the first to get your promotions approved and watch the revenue roll in.
4. Keep It Fresh: Make Every Update Count
Shoppers move fast, and your product feed needs to keep up. Real-time updates on stock, pricing, and promotions are the name of the game. Don’t let outdated info be the Grinch that steals your sales—an out-of-date feed is a silent sales killer.
Inconsistent product information across platforms or out-of-date stock can destroy trust and kill sales.
🔥Action: Keep the data flowing! Make sure every price drop, promotion, and stock change are updated in real-time to stay competitive.
5. Cross-Channel Consistency: Be Everywhere Shoppers Are
Your product feed doesn’t just live on Google Shopping—it powers your ads across Meta, Pinterest, and beyond. Customers get frustrated when information doesn’t match between platforms, leading to abandoned carts.
To win across platforms, you need cross-channel consistency. Whether they see your ad on Meta’s Dynamic Product Ads (DPA) or a Google Shopping listing, they expect accurate, up-to-date info every time.
🔥Action: Synchronize your feed across every platform. When your product info is consistent, shoppers trust you, and trust = revenue!
6. Stretch Your Budget: Focus on What’s Hot
Price-sensitive customers are hunting for deals and will compare prices before purchasing.
With tighter budgets, every pound needs to work harder. That’s where Custom Labels and Key Size Rules come into play. This combined strategy helps you push bestsellers or high-margin products, whilst ensuing ad spend is focused on in stock products.
🔥Action: Don’t waste budget on low-stock items that won’t make the cut. Laser-focus your ad spend on products that matter. Use Custom Labels and Key Size Rules to make sure you’re pushing high-demand, high-margin items.
7. Handle Economic Pressures: Price Smart, Sell Fast
Shoppers are more budget-conscious than ever, so your pricing has to be spot-on. They’re not just looking for deals—they expect transparency, and they’re ready to pounce on promotions and discounts as soon as they see them.
Promotions and real-time discounts can be the difference between a “pass” and a purchase. If your feed isn’t reflecting the latest deals, you could be missing out.
🔥Action: Stay on top of pricing and promotions. Feed those updates into your listings immediately to catch deal-seeking buyers before they move on to the next best offer.
8. Thinking About Next Peak? You Need the Right Feed Management Partner
As the holiday rush wraps up, it’s time to think about the next peak season. If you don’t have a feed management partner, you’re leaving growth on the table. A great partner ensures everything is optimized for long-term success, helping you hit every sales milestone with confidence.
🔥Action: If feed management feels like a challenge, consider working with experts who can align your strategy and ensure your feed is always working to its full potential.
Final Thoughts: The Time to Optimize is NOW!
With the holiday shopping window already in full swing, it’s time to act!
Everyday matters, and with the right feed optimization—whether it’s embedding search terms, fine-tuning keywords, or ensuring consistency across platforms—you’ll capture every sale from Black Friday to January.
It’s packed with easy-to-follow steps to help you capture every sale from Black Friday to January. Get your checklist today and start optimizing for success!
